Articles related to: clients
1: The Importance Of Web Presence in Hospitality Industry
The advent of the internet has improved the chances of enhancing every business. The tourism and hospitality industry is not left out. With the awareness of Internet among the hoteliers, there came a ..
2: What To Do With Angry Clients
Why is your client so angry when it truly was not your fault? And how do you handle such a situation?Do you figure there is no pleasing some people, or do you attempt to unravel where the point of no..
3: Discrimination and Carpet Cleaning Clients
She had just moved into our area, buying in a very nice neighborhood. When she called about having her carpet cleaned ASAP, she immediately rubbed me the wrong way. You know the type. Combative wit..
4: The Most Underutilized Strategic Advantage
You have been chasing this account for six months and feeling optimistic as the buying process is coming to a conclusion. The sale is between you and two other firms. The competition is fierce, but yo..
5: A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As the Product!
When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package." Although there's not enough room to ..
6: How to Quadruple Your Chances of Landing a Client Using "Bulky" Mail
There are many effective ways a corporate freelancer can market herself...online and offline networking, cold calls, public speaking, article writing, and about ten or so other methods. But the one I ..
7: The 5 Big Obstacles to Freelance Success And How to Powerfully Overcome Them!
Having more than 20 years as a copywriter under my belt, most of it freelance, I've made all the mistakes and suffered all the pains (and the ecstasies) of freelance life. As an aid to my coaching stu..
8: Fatal Negotiation Mistakes Copywriters Make, and How To Avoid Them
In this article I'll share two financially ruinous negotiating tactics often made by beginning copywriters. Both came from my coaching students just this week.Financially ruinous negotiating tactic #1..
9: When Those We Trust Disappoint Us
Recently I needed some work done by a colleague of mine. I had done a lot of pro bono or free work for him and now I needed him to do some work for me. When the job was completed he presented me with ..
10: The Three Things That Will Set Your Business Apart
Businesses don’t want you! Well, most businesses don’t. Sure, they want your money, they will take your orders and they would love your referrals, but they don’t want YOU. Wanting to take care o..
11: How to Attract All the Clients You Can Handle
There is a myth among self-employed professionals that if you are really good at what you do, clients will automatically contact you.It's just not so!Ongoing marketing is an important aspect of any bu..
12: Fee Barrier - Six Easy, Yet Powerful, Steps To Breaking Through The Fee Barrier
Donna is the owner of a home décor business, who came to me seeking help in closing the sale. She had recently lost a sale due to her fear in presenting her fees. Donna had met with the prospect seve..
13: Four Key Elements Of Persuasion
Are you aware of how important an attractive presentation is to marketing success?On the plane back from our vacation last week, my wife was reading People Magazine; it happened to be the "Best and Wo..
14: Persuade With Logic, Evidence Or Authority?
There's more than one way to persuade a person (or your spouse).I was reminded of this again today as I was hiking with my wife, Saroj, in Zion National Park. And not just any old hike, but up the Nar..
15: Dealing With Thwarted Intentions
Recently I asked a group of Independent Professionals if they had experienced having their intentions thwarted regarding marketing their services, I opened up a floodgate!So let me ask you...Have you ..
16: Six Steps To More Money
How can you make more money in your professional service business? A lot more money. As much money as you can spend with some left over for long-term savings. Throw in nice vacations, a few luxuries a..
17: Stored Marketing Energy
Did you know that you have vast amounts of energy stored up in your business waiting to be ignited?As I recall, in school I wasn't very good at physics.But I do remember the concept of energy being st..
18: Marketing Is A TV Drama
How can you know what your clients really want? Look at TV!In a moment not very typical for me, I found myself reading Entertainment Magazine this weekend.What got my attention were the TV ratings for..
19: Your Flagship Product
Want a proven way to become memorable to your potential clients? Create a "flagship product."What's a flagship product?A flagship product is a product or service that you and your business becomes ide..
20: Combatting Skepticism
Prospective clients are skeptical about you, your services and the results you say you produce. What can you do to combat this skepticism?People are more skeptical than ever.They are skeptical about t..
21: Turning Leads Into Appointments
Is there a secret to turning leads and prospects into solid appointments?One of the most frequent questions I get is, "How do I turn leads into appointments... how do I connect with or follow up with ..
22: The Relationship Pipeline
To turn prospects into clients you need to move them along the "Relationship Pipeline."Almost everyone has heard of the concepts "The Sales Pipeline" and "Relationship Marketing." But few Independent ..
23: To Close Or Not To Close
Are you choking when it comes time to close the sale? Here are some approaches that will make it easier.Shakespeare might have put it this way:To close or not to close, that is the question! Whether '..
24: Finding Your Marketing Niche
I got an email from a customer recently with this comment:"I can't make any progress with my marketing until I know what my marketing niche is. Until I know who my ideal clients are going to be, I can..
25: The Most Important Marketing Principle
Several times people have asked me what the most important marketing principle was. What is the one thing you absolutely have to know in order to attract more clients?Is it your marketing message or p..
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