Articles related to: copywriting
101: How To Marry Many Times And Acquire A Marketing Fortune In 3 Easy Steps
First, let me make something very clear.Whether you’re a dentist, painter, software developer, medical equipment manufacturer, dry cleaner or the Mayflower Madam – you’ve got something to market..
102: Time To Kick Some Marketing Butt
Why is it that some direct marketers – particularly those who rely on their marketing efforts to pay their bills, pay their employees, put their kids through college, fund their retirement, fund the..
103: Don’t Ever Offer Great Service, Great Value Or A Great Product
Not too long ago a mortgage broker in Texas asked if I’d write a lead generation package for his company—actually he just wanted me to write a letter. I guess he didn’t need an envelope. More ab..
104: Why Swearin’ And Cussin’ In A Sales Letter Can Make You Rich
My 15-year old daughter, she of the high school English Honors and International Baccalaureate Program, wants to teach me how to be a better copywriter. She doesn’t think I’m quite up to snuff ye..
105: Attract Prospects To Your Information Like Crazy
You know it is important to get many people to view your information resource or sales webpage. You know it is critical to build a mailing list so you can develop relationships with your prospects. ..
106: Freelance Writing As A Home Business Career?
There is a large variety of home based online businesses available to the right individuals who are interested in participating in them. This includes the sale of physical, service and electric goods..
107: Two Common Negotiating Mistakes Copywriters Make, and How to Avoid Them
This month I'll share two financially ruinous negotiating tactics often made by beginning copywriters. Both recently came from my coaching students.Financially ruinous negotiating tactic #1 comes from..
108: Copywriting Software - The Ultimate Copywriting Aid?
Writing copy is your number one weapon when it comes to making serious money online. Sure, you can spend hours getting traffic to your site using the multitude of options available, but if your site d..
109: Writing Articles - What If You Hate It ?
Owning, running and maintaining an internet marketing based business or a website needs articles. Plain and simple, every who has a site knows or may have heard this before, copywriting is one skill w..
110: Consider Writing Articles For Your Internet Marketing
One reason why writing articles is so important is that Overture is a keyword suggestion tool used for internet marketing from which you can see the millions of searches done to a certain keyword sear..
111: The 5 Big Obstacles to Freelance Success And How to Powerfully Overcome Them!
Having more than 20 years as a copywriter under my belt, most of it freelance, I've made all the mistakes and suffered all the pains (and the ecstasies) of freelance life. As an aid to my coaching stu..
112: 9 Killer Mistakes To Avoid When You Hire a Copywriter
Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most b..
113: The World's Most Powerful Marketing Model for Freelance Copywriters And Their Clients!
As a copywriter and copywriter's coach, it's my responsibility to offer powerful, on-target advice to my "mentees." For them as well as myself...and for you...I keep a keen watch on the world of freel..
114: Conquering Insecurity: Every Copywriter's Hobgoblin
In my work as a copywriter's coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging fear of "not measuring up."I explain that every copywriter has to..
115: One Of The Most Powerful Self-Marketing Tools A Consultant Can Have, And How To Successfully Use It
I've long known that the humble ezine is one of the most powerful tools a business consultant can have. Here's what you need to know so you can use it for maximum marketing success:Direct mail is the ..
116: Failed Agreements: What Copywriters Must Know About Negotiation
There are two financially ruinous negotiating tactics often made by beginning copywriters. An example of financially ruinous negotiating tactic #1 comes from a successful book author who is adding cop..
117: Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly
A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that..
118: How To Transition Into Copywriting By Moonlighting - Even If You Already Have A Full-Time Job
There's a lot of overtly self-serving marketing taking place in the "new copywriter's space" of the Internet, and I don't want to add to that. So permit me to give you my very considered perspective o..
119: How Important Is It For Copywriters To Have An Agency Quality Website?
Over the years, I've had several copywriters ask me how important it is to have an "agency quality" website. My answer is always the same: it's very important if you are prospecting other than locally..
120: How To Easily Increase Internet Sales With These 5 Proven Tips
As a marketing consultant, many companies hire me because they are unable to make sales on their website, or their sales are very low. In this article I am going to show you how to easily increase yo..
121: 5 Mistakes Biz Owners Make With Their Marketing
Wondering why your marketing isn't working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a ha..
122: Preparation For Special Feature Articles Writing
Qualifications for Feature Writing. To attain success as a writer of special feature articles a person must possess at least four qualifications: (1) ability to find subjects that will interest the av..
123: Jumping Into Freelance Copywriting
With the advent of technology, copywriting already covers a wide range of media like television, radio, magazines, brochures, direct mail, and the like today. In fact, every word in every brochure, ad..
124: How Any Copywriter - Even a Beginner - Can Assemble and Present a Winning Portfolio
Every new copywriter starts with a "lightweight" portfolio, but there are ways to build it quickly. My own method was to write free for an organization in return for samples. In my case I wrote the pr..
125: Specialty Copywriting: How to Select the Right Niche Market for You
In times past, copywriters typically wrote for niches with a high need and heavy respect for copywriters. The obvious places to look for work were direct marketing agencies, corporate marcom (marketin..
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