Articles related to: differentiation
1: The Enemy of Marketing is Here
Do you leave customers breathless and begging for an encore, or fuming and screaming, "No more!"? How do you know... for sure? I had almost finished a glorious shopping experience at one of my favorit..
2: The Eternal Principles for Creating Luxury Brands
By definition, a luxury brand is an outstanding brand, justifiably priced highly and destined, at least primarily, to a select group of the social-economic elite. Luxury is not about unattainability t..
3: How Can You Lure Consumers Into Loving Your Brand?
Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a stro..
4: Marketing Reinvented - Electrifying Is The New Satisfying!
This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Ma..
5: Marketing Today - Electrifying Is The New Satisfying!
This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Ma..
6: The New Market Segmentation
If you are trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and..
7: The Limitations Of Blue Oceans Strategies And An Unexpected Alternative
The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two INSEAD professors, W.Chan Kim and Rene Mauborgne, claimed that competition can..
8: A Reality Check On Your Marketing Strategy
The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements:- Which target consumers whom we can reach, hold a viable potent..
9: The What's Next? Process for Creating a Winning Competitive Strategy
The old customary procedure of strategy development has a pure and sound logic. It has been designed in order to answer the question: What is it that we should do in order to achieve our goals?The pro..
10: The Best Kept Secret of Successful Differentiation
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unex..
11: Every Blue Ocean Will Eventually Turn Red; Create An Unfair Advantage Instead
The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two INSEAD professors, W.Chan Kim and Rene Mauborgne, claimed that competition can..
12: Creating Brand Instrumentality Beyond The Product
The main reason for the general fascination with brands is their ability to provide the consumers an extra value in addition to what the product/service company themselves can provide. A value which b..
13: Creating Meteoric Successes In Marketing
From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, s..
14: How Can You Lure Consumers Into Loving Your Brand?
What is Love?Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is ac..
15: The Best Kept Secret Of Successful Differentiation
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unex..
16: The 5% That Determine Your Company's Success
Strategy - Very Scary StuffI have encouraging news for you: many of your competitors are afraid of strategy. You might call it strategophobia. Strategy has two terrifying characteristics. First, strat..
17: The Strategy Is The Brand
About 95% of what executives in competing companies do is pretty much the same all around. This is good management. If you are CEO'ing a wireless communication services provider, you strive to put up ..
18: The Value of Using a Unique Selling Proposition
USP's were developed in the late 1950's/early 1960's by Rosser Reeves. Over the decades, they have been shown to be a highly effective means for advertising. This has held true for giant corporations ..
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