Articles related to: digital signage
1: Digital Signage: Why Digital Signs Are Important
Often in this space, I explore a small slice of digital signage development, such as the role of digital signage in meeting the evolving media appetites of people; the ability of digital signs to blen..
2: Digital Advertising Software 'Warps' Wait Times
Wait Warping?Have you had your wait warped lately? Would you even know if you had?"Wait warping" is a term that could only have been invented by the advertising industry, home to unusual jargon like â..
3: Digital Signage As A "Wayfinding" Technology: Navigating The Maze Of Public Spaces
We’ve all seen the plasma displays hawking products and services in retail outlets, fast-food chains or even atop the pumps at the nearest gas station. Because of their increasing presence in retail..
4: Narrowcasting Networks – Dedicated TV Arrays In Financial Institutions Build Customer Loyalty And Sales
Financial institutions face many challenges today in an increasingly competitive and innovative marketplace. Offering new or improved financial products and services that distinguish you from your com..
5: Digital Signage: Building A Business Case For Overhead Display, Narrowcasting Networks And Electronic Billboards
Businesses are increasingly turning to electronic billboards, large plasma display screens and their own in-location narrowcasting networks (referred to in marketing as “digital signage”) to make ..
6: Digital Signage: The Battle Between LCD and Plasma Panels Intensifies, and You are the Winner
A couple of research organizations recently released reports concluding LCD technology is now taking the lead in its competition with plasma displays to become the dominant flat panel display technolo..
7: Digital Signage: Out-of-Home Advertising Gains Public Recognition
The concept of advertising with media outside of the home gained a good degree of notoriety Sunday in The Los Angeles Times with a major article by staff writer Alana Semuels.The 1,000-word article, "..
8: Digital Signage: Hybrid, Interactive Systems Amplify Marketing Impact
A new trend in digital signage is emerging that combines the strength of digital signs with the interactivity of digital kiosks. For many areas, such as retail shops, the sum of the two holds greater ..
9: Digital Signage Growth to Propel Marketers into Orbit
Imagine you were an astronaut aboard the International Space Station. On a clear day you look to the earth below at the exact moment your celestial home zips over Manhattan. As you gaze down at the Ne..
10: Digital Signage Market Poised to Skyrocket
Well it appears that the 800-pound gorilla Google has set its sights set on the digital signage market.The New Scientist Web site broke the story earlier this month that the search-engine company has ..
11: Ad Spending on Out-of-Home Media Grows
The U.S. Census Bureau's recently released "Statistical Abstract of the United States" reveals interesting statistical trends about a variety of aspects of life in this country, including where spendi..
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