Letters can be anything from welcoming new clients, promoting your goods and services, chasing up unpaid bills or dealing with your employees as well as the never ending answering of emails. But what ..

Many business owners struggle to make direct mail marketing work; and by "work", I mean profitable.There are many reasons for this, with the biggest and most obvious being they don't really know what'..

Location, location, location! That is the Real Estate Industry’s mantra for success. Repetition, repetition, repetition! That is the Marketing principle for success. You want more business? Y..

Whether you wait all year to cash in during the holidays or you dread each week that brings you closer to the inevitable slowdown, promoting is your only option. There are many businesses that can o..

What's the fastest, simplest and cheapest way to promote just about any franchise?Direct mail. Or more accurately, Postcards. Results of direct mail marketing vary from business to business but the p..

You have to market to stay ahead in business today. Even if you live in a small community, marketing plays a big role in making your business creditable. Consumers today are subjected to anywhere fr..

Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. T..

Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right th..

Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: “How much will it cost not to do this advertising?"I..

Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this…why would one take something that is going goo..

The right direct mailing list targets people who want your product or service.The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what peop..

The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are o..

Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the..

Anyone can get onto the email marketing bandwagon. To be successful in it is another story. The answer probably lies in these three areas - how to get into your customer's mailbox, how to stay there a..