Direct mail marketing (DMM) is the third most effective way to personally communicate an offer or solicitation to your intended audience. Face-to-face meetings and telephone calls are the only two way..

One of the first things I do with clients is determine their relationship with the post office. Why? Because in order to be an effective marketing organization, they will need to get pretty cozy wit..

You could choose between different direct mail formats: a self-mailer, a postcard and a letter. Or you could send out a catalog, a direct mail package, a buckslip, an email or an unaddressed flyer. So..

Marketing a product demands in-depth analysis, research, identifying the target consumer or buyer and then advertising your product to them emphasizing the importance or necessity of the product for t..

The Internet has opened up new vistas as far as business opportunities and promotion are concerned. Marketing through e-mails is one of the most favored trends in advertising and promotion. For relati..

It's tough for any business to do without direct mailing these days. You might mail prospective customers using the Internet or maybe you prefer to rely on the postal system. Maybe you use a combinati..

How Not to Succeed with a Direct Mail Campaign by Michael Lee-Smith  There are two deadly words in marketing: "by committee". As a professional marketer, I tend to avoid inviting the en..