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151: To Make Great Cost Reductions Start with a Global Perspective
Everyone today is excited about the opportunities to sell products to China's more than one billion people. To turn that opportunity into reality will require substantial changes in your offerings. Ho..

152: Simplify, Simplify Again, and Simplify Some More for Your Customers
Very simple ideas lie within the reach only of complex minds. --Remy de GourmontImagine if you had to assemble your car, truck, or SUV before you could drive it. Even the most talented and experienced..



153: Create a One-Step Solution for Purchasing Your Offering
To reduce delays for beneficiaries and users, you need one-step actions for them and for your organization. Perhaps no better example of reducing delays can be seen than in the ways that some retailer..

154: To Earn More, Create a One-Step Solution for Providing Your Offering
Delays are created when someone or an item has to proceed through a multiple-step process. Delays are eliminated when a multiple-step process is replaced by a one-step action. Here's an example of..

155: Top 5 Mistakes Business Buyers Make When Buying A Business
Entrepreneurs who are buying a business tend to get excited and emotional over the prospects of their new opportunity, often forgetting to apply some basic rules which might save them years of pain an..

156: Be Great in 2008: A 7-Steps-In-One-Day Marketing Plan To Thrive in 2008
So if you're like the rest of us, January (and the New Year) brings a whole host of "good intent" into our personal and professional lives.The New Year is a time to "wipe the slate clean" and "do thin..

157: Cancel Delays that Harm Customers to Create More Profitable Growth
"Automobiles are free of egotism, passion, prejudice and stupid ideas about where to have dinner. They are, literally, selfless. A world designed for automobiles instead of people would have wider str..

158: Expand Breakthrough Solution Capacity Among Your Stakeholders
Have as many stakeholders as possible share their concerns, ideas for improvement, and reactions to experiments and other initiatives. That's valuable because even a new business model that starts way..

159: Build Your Business Model to Expand the Market Faster
Most people consider cost reduction in terms of matching an unmet need to an available capability that few have chosen to pursue. That's a good way to appreciate that traditional ways of developing ma..

160: Diary Of An Eccentric Online Marketer
What does it take to be considered really “good” when it comes to online marketing? When do you know you have cracked the nut of your niche market and can have others call upon you to do t..

161: Plan for a Global Base That Will Obliterate Costs
Talk to most organizational leaders about how the global marketplace can help them reduce costs, and visions of low-wage manufacturing employees seem to fill the leaders' heads. Hiring such employees ..

162: Establish New Brands That Have Emerging Market Authenticity
Consider Japan after World War II. The nation's industrial base had taken a pounding. Because Japan lacks most raw materials, the country needed to export goods in those days of gold-backed currencies..



163: Step Up to Serve Customers as They Become More Affluent and Educated
We live in an age of galloping increases in affluence for those who already are affluent. That trend is often hidden by small changes in the average numbers. There are several causes for the booming w..

164: To Lower Your Costs the Most, Start with Growing Your Market
Market expansion vastly increases the potential for all kinds of cost reductions through scale, learning effects, technology improvements, and opportunities for optimizing providing offerings and bene..

165: Publish a New Route Map and Erect New Road Signs to Direct Everyone to Rapid Profit Growth
"I keep finding myself getting off the freeway at familiar landmarks that turn out to be unfamiliar. On the way to appointments. Wandering down streets I thought I recognized that turn out to be repli..

166: Make Costs Breakthroughs by Visiting Other Countries to See How People There Do What You Do
Someone once said that civilization is merely mass hypnosis to convince us to do all kinds of silly, cooperative things that make us feel connected to one another. From that perspective, much of what ..

167: Top Strategies to Make Your Business Card Work For You
Marketing is one of the challenges we each face as business owners. One of the things that is basic to business is your business card. Your business card is valuable real estate so it needs to be us..

168: Experience Your Own Process and Challenge Those Who Operate It to Improve and Reduce Costs
When more speed is required, people are often shocked by how rapidly a process can be accomplished. Consider Dell Computer. The company will manufacture a single personal computer customized to order...

169: Create a Bias for Eliminating the Unnecessary
Visit any information technology (IT) organization, and you will find a group overwhelmed with writing custom software to create special reports that often number in the thousands. Each time a databas..

170: An Online MBA Helps a Copy Cat Entrepreneur Become an Educational Leader
Online education allows busy working people to get the training they need to advance into new, entrepreneurial careers. In a short period of time, they can learn more about what questions to ask and ..

171: To Make Exponential Cost Reductions, Start by Eliminating the Unnecessary
The 80/20 Principle states that 80 percent of our results come from 20 percent of our efforts. That observation suggests that we have a lot of unnecessary activity going on.He's the best physician wh..

172: Ask Your Customers, Users, and Beneficiaries What's Needed and What's Unnecessary
It's easy to lose a focus on what needs to be delivered in trying to reduce costs. When that happens, costs increase and benefits are reduced.Here's an example. Most organizations that provide chari..

173: Reasons for and Methods of Exponential Cost Breakthroughs
Exponential cost reduction allows well-run organizations to grow by reducing customer and user costs by more than 96 percent while expanding profits. What are some reasons for this potential?Advances ..

174: Enjoying Exponential Cost Reductions Can Be as Easy as Learning a New Language
Many people don't believe you can reduce user costs by as much as 96 percent. Why? Well, they've never reduced any user costs. Let's look at an example based on studies that many of my language sch..

175: Study Your Instructions Carefully Before Launching into Exponential Cost Reductions
Most people accomplish tasks without looking very far ahead. That approach can be dangerous when making exponential cost reductions. You need a well illuminated road for cost reduction progress befo..

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