It seems to be a fact of life - we are poor planners. And it is surprising, especially when we talk about planning for various marketing activities which have high price tags. Trade shows have prove..

With a vast array of promotional products available, determining the most appropriate product requires both internal and external research. Determining the organization’s goals is just as important ..

It is the beginning of a new year, and the trade show world is full of ideas and plans for achieving success. There may be turmoil in the stock market, rising prices of consumer goods, politics in th..

Today as we advance into the 21st century with much speed than ever before, it has become difficult for some of us to catch up with the rest of the world. Technological advances have seen a robust gro..

The introduction of analytics programs integrated with online registration systems represents a great leap forward in thinking for the event planning industry. The availability of website statistics ..

Throwing a party can be great fun. However it is easy to get carried away with event planning that you barely realize you are running way over what you can afford. It is quite a skill trying to balanc..