I want to share with you the solution to a marketing problem recently expressed by three of my coaching students...and that is how to create a powerful online newsletter (ezine) for cultivating qualit..

Where The Money Is: For freelancers who are primarily interested in earning a very high income, it's smart to look to industries that mail very large quantities. Industries that mail very large quanti..

Many years ago when I first began freelancing, I struggled over what to name my copywriting business. The first name for my one-man shop was Chris Marlow and Associates. Although there were no associa..

A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that..

"Come down on price on this one and there'll be more work to come."This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.Either way..

Freelancers who are trying to build their portfolios occasionally asked me, "What can I do with good work that was never used?"The good news is, you should use it in your portfolio, if it's work you'r..

Yes, it's cold calling! As is often the case, the shortest way to success is the most distasteful. But I can tell you from personal experience that making that call (until you get enough clients), can..

I want to share with you the two most powerful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking!In my coaching program I have my student..

Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. "How do you bounce back in your freelance business after a client royally screws up a DM campaign?..

Take a look at your prospecting list, if you have one. Where did all those names come from? Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solel..