If you are a baby boomer and share your working space with the under-30 crowd I am betting that you think those young adults are not getting enough work done. You may even feel the same way about your..

Here we discuss traits of Gen Y leading up to how they buy. What kind of companies will they be drawn to? What will companies have to do to attract them? Finally, we show a glimpse of what their purc..

I asked my 24 year old son how he used websites when he bought something. This is what he said, quote:"I expect the websites to already know what I want when I get there."I thought- How could a websit..

Well versed in internet etiquette and keen to find the information that'll help them make a sound decision quickly, the 76 million strong Generation Y has started digging its heels into the real estat..

We are at a very important time in history. Over the next five years, approximately 62 million Baby Boomers, who have helped form our business world for the last 20 years will be retiring. As they e..

In case you haven't notice there's a new generational cohort entering the workplace and they are making their presence know. Generation Y (aka iGeneration, Google Generation, Millennium Generation, an..

One of the most common questions I am asked by managers is "how can I manage the 'younger' generation?" It seems every second workplace is having challenges between different generations ... with dif..

Often I get asked how to motivate people ... how to motivate them to perform better, to want to do things or to want to buy your product. People are motivated only by two things - to move away from pa..

Investing overseas can help a firm protect its domestic market in three different ways. The first is to establish foreign operations in countries where the firm has major clients (Ball et al., 61, 200..