It seems to be a fact of life - we are poor planners. And it is surprising, especially when we talk about planning for various marketing activities which have high price tags. Trade shows have prove..

TO SPEND OR NOT TO SPEND - that is the question of the day. Where is the best place to invest my marketing dollars? These are dollars, once spent, cannot be reclaimed unless there is net sale. Righ..

Companies exhibit at trade shows to attract an attentive audience who, hopefully, will show interest in their product or service. The show organizer uses company marketing dollars to bring potential ..

Recession is the buzz word in the headlines almost every day now. Certainly we have been through recessions before, and most of us have weathered the storms. How marketers view this time resolved i..

It is the beginning of a new year, and the trade show world is full of ideas and plans for achieving success. There may be turmoil in the stock market, rising prices of consumer goods, politics in th..