If you want to promote your law firm online, you need to forget about Flash and expensive multimedia presentations - online, content still rules. Advertising for law firms can be extremely expensive, ..

Before you can effectively employ the strategies of law firm marketing, you will need to clearly understand precisely what "legal marketing" is. Many attorneys confuse "marketing" with "advertising"..

As a lawyer in small or solo law practice, you face many marketing challenges, no doubt. Over and over again, small firms say their biggest obstacle is finding their real target audience. By setting..

If your law firm is not growing (or worse yet, shrinking) and your revenue stream is down to a trickle, it's high time to start being proactive with your marketing. One of the most important aspects ..

As an attorney in a competitive practice area, if you are not fully prepared to meet prospects' objections to using your services, you stand to lose an enormous amount in terms of money, time, energy ..

Law firm marketing is the process of building relationships with leads, prospects, referral sources and clients to inform them about who you help and the solutions you provide. Legal marketing is esse..

Creating a six month law firm marketing action plan is a crucial step in your legal marketing efforts to attract quality clients. This can be a very time consuming task so many attorneys unwisely choo..

When the Dot Com Bust occurred, people like Warren Buffet, Chairman of Berkshire Hathaway came off looking really smart.I never invest in anything I do not understand, was the explanation Buffet gave ..

Business development in the legal community is a science, but it requires the creativity of an artist. That artistry can be demonstrated most powerfully through the written word, a tool of great lawye..

Before we dive into the attorney marketing draft-scripts I would like to remind you of two other distinctions when it comes to dealing with objections. The attorney marketing attitude we are looking ..

Law marketing is not that complex. It is much easier than becoming a lawyer! Here is a brief listing of law marketing items in order of importance telling you how to get more than a 27% increase on ..