Those who have been in the industry since the late 90's have seen huge changes in SEO. The industry has really matured. But in the grand scheme of things, if you were to plot SEO on a product life cyc..

What will ultimately replace search engines?This is a question I am asked frequently, and therefore have given considerable thought to. Ultimately, whatever it is, it has to compensate for the weaknes..

When you say "Local Market Strategy", most people think of local as at the city level. In search that means Google Local, using Geographic delimiters in keywords, Local Directories, etc.But for large ..

According to Borrell Associates, estimated local advertisers spent $7.5 billion on the Web in 2007, up 31 percent from 2006. This year's outlook is even brighter with a projected increase of 48 percen..

Throughout the depressing news on oil, foreclosures, credit, jobs and stocks; there has been little attention paid to search technology, which is quietly changing our sense of community and the way we..

British online marketing consultants recently released their “Online Lead Generation 2008”, detailing business attitudes regarding the effectiveness of natural search, paid advertising (pay-per-cl..

With the global economy struggling, acquiring new customers is top of mind for most organizations.Did you know that 50-70% of consumer and business purchasers start with a search engine like Google? I..

I used to work for a non-profit collaboration in the toughest areas of one of Canada’s biggest cities. I worked with a great team of people from six different social service NGOs to bring government..

Local cash-paying clients and customers are looking for your products and services online at this very moment! Want to be discovered by them? Then pay close attention.At this moment, in every small to..

The classic Shop-for-Profit on eBay Game naturally engages shop-a-holics and bargain hunters. There are two popular strategies: Buy low. Sell high. The object is to pick a winner, and buy something in..

Local search is all the rage. At the 2007 Search Engine Strategies event in New York City there were presentations and exhibitors touting the importance of local search strategies and tactics.It's lik..

The phrase The Long Tail was first invented by Chris Anderson.The assumption drew in part from an influential February 2003 essay by Clay Shirky, "Power Laws, Weblogs and Inequality" that noted that a..