Articles related to: management

126: How Can You Lure Consumers Into Loving Your Brand?

Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is actually a stro..

127: You Are Only Going to Be As Good As Your Business Allies

Organizations provide many reasons why they prefer to rely on their own people. These concerns include:-The frequent rate of failure among joint ventures -The difficulty of getting a high priority for..

128: What Does It Take To Be A Good Leader?

What is leadership? There has been a lot said about leadership and many inspirational thinkers have tried to define leadership. We are told that whereas management is doing things right; leadership is..

129: Marketing Reinvented - Electrifying Is The New Satisfying!

This is how we, marketers, usually think: "Find out what they want, give it to them nicely wrapped and with a big shiny smile, and let the surveys show that they are satisfied." Good old Satisfying Ma..

130: Marketing Today - Electrifying Is The New Satisfying!

131: Be Like a Weatherman and Find Out Which Way the Trend Winds Are Blowing

Companies can be slow to see the cause and effect relationship between a problem and an irresistible force that is creating the problem. In a budget shortfall, people search out cost cuts rather than ..

132: Don't Bother Me With Your Help--Can't You See I'm Busy?

Irresistible forces have a way of arriving at what appear to be inopportune times. This timing can mean that those who normally deal with new issues are already occupied with other pressing matters, a..

133: The New Market Segmentation

If you are trying to segment your market in the traditional way, what you may be looking for would be groups of consumers sorted out in such a way that a certain likeness exists within each group, and..

134: The Limitations Of Blue Oceans Strategies And An Unexpected Alternative

The vast red and blue oceans of the marketing world tsunamied into our awareness and vocabulary a few years ago, when two INSEAD professors, W.Chan Kim and Rene Mauborgne, claimed that competition can..

135: What Changed Your Cheese?

GOD, grant me the Serenityto accept the things I cannot change,Courage to change the things I can,and Wisdom to know the difference. The Serenity PrayerIn software and technology implementati..

136: A Reality Check On Your Marketing Strategy

The 'Marketing Strategy' is the way we have come up with for achieving our marketing goals and it should include two mandatory elements:- Which target consumers whom we can reach, hold a viable potent..

137: The What's Next? Process for Creating a Winning Competitive Strategy

The old customary procedure of strategy development has a pure and sound logic. It has been designed in order to answer the question: What is it that we should do in order to achieve our goals?The pro..

138: The Best Kept Secret of Successful Differentiation

A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible? Not quite so. I am about to reveal to you the unex..

139: Banish that Helpless Feeling When Trends Turn Negative

People who feel helpless often react that way because they cannot locate any acceptable alternatives in their own minds. A good way to circumvent that problem is to find others who have had similar p..

140: When the Situation Looks Hopeless, Doubt Your Lack of Choice

Like Captain Kirk on the Starship Enterprise in the Star Trek television series, movies and books, you should spurn helplessness and believe that there is always a positive way out of a difficult or u..

141: Act Fast When Customers and the Community Lose Faith in Your Offerings

There may be no stronger source of unhappy surprise than having the customers' and community's perceptions of your products and services suddenly turn from positive to negative with no warning. Perha..

142: Every Blue Ocean Will Eventually Turn Red; Create An Unfair Advantage Instead

143: Helplessness Can Turn a Big Company into One Big, Unhappy Company

The Helplessness Stall often follows the Wishful Thinking Stall. Here's an example of how that can occur. Sales and earnings at a large retail chain had been declining for years. The chain's executiv..

144: Profit from Irresistible Trends Rather than Sit Helpless

"The only limit [to] our realization of tomorrow will be our doubts of today." --Franklin Delano RooseveltBeing buffeted by strong and conflicting irresistible forces can be a little bit like being th..

145: How Management Training Will Bring You Success

Management training is vital for all businesses regardless of the size of the company or the products or services that it provides. At the core of management is the ability to organise people and keep..

146: Boxed In: Which Way Are We Going?

How well does your vision match the irresistible forces and values of those who work in your organization? That's a critical question you need to answer if you are to have a successful strategy. Let ..

147: Value Conflicts: Do Your Customers See Slashing Your Organization's Size as Good for Them?

Value conflicts arise frequently in enterprises, leaving those who work in them confused about what to do next and losing effectiveness as a result. A common value conflict arises when a company choos..

148: Creating Meteoric Successes In Marketing

From time to time the marketing world is taken aback by huge, quick, unpredictable and seemingly inexplicable successes. These hits are products or services, entertainment locales or vacation spots, s..

149: How Can You Lure Consumers Into Loving Your Brand?

What is Love?Our starting point is to be clear as to what we mean by "love for a brand". The love of a brand is more similar to the love of ice-cream than the love for a spouse. Love for a brand is ac..

150: The Best Kept Secret Of Successful Differentiation

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