I think you'll agree that most of us have a tendency towards activities that are Quick & Easy. When things become difficult, or have more than one step, the temptation is to give up. That's a mistake ..

It's been said that sales quotas (whether they be weekly, monthly or quarterly) are one of the biggest obstacles to effective sales performance. The rational is that the pressure to meet the deadline ..

An experiment was held one day with caterpillars. On the rim of a clay pot which held a plant, a biologist lined up several caterpillars so that the leader was head to tail with the last caterpillar.T..

It's curious to hear business people so quickly say 'been there, done that, didn't work'.Whether you've had a good run at Direct Marketing or not, you really need to consider some hard truths. The me..

How do you get the most out of a small advertising budget?One of the most important things to know about advertising (regardless of how much money you have) is that you need to be advertising your pro..

I am naturally a competitive person. I like to set a goal, treat winning like a game, then see where I need to challenge myself to reach my outcome. This strategy is the reason why I went from low six..

A lot of small business owners, as soon as they start to make a little money, begin thinking to themselves, "Now is the time to make my move!" Soon, these short-sighted individuals are pulling out al..

Wondering why your marketing isn't working all that well? Never fear, help is here. Fortunately (or unfortunately, depending on how you look at it) many marketing challenges can be traced back to a ha..

One of the hardest things to do as a business owner is make time to work on growing your own business. We're so busy working for our clients, creating the products or services we sell, or reacting to..

Back when her unpopular TV show, "The Apprentice," was on the air, Martha Stewart's company lost 40% of its value. As the face (and name) of the company, people were clearly turned off by the experie..

The most important thing to understand about lines of communication with your customers is that everything is one. Everything about you communicates, whether you want it to or not. Are you sending me..

If we look at marketing as a three-pronged initiative, the main components are 1) Lead generation 2) Lead capture and 3) Stay in touch.Staying in ongoing contact is often the most difficult component ..

The single biggest way to leverage yourself in business is this one: "Work your niche".What the hell does that mean?Well, 77 people were at a recent seminar I attended, all in non-competing niche mark..

Since hiring a high-powered advertising firm is not in the cards for most business owners, coming up with creative ways to market on a budget is an essential part of any business plan. Don't be intimi..

Unfortunately, many marketing letters do not end with a compelling call to action. When you're developing your marketing plan you always want to think about what is next? What do we want our reader to..

On a trip last year, we drove down many back roads and winding country lanes, often not entirely sure where we would end up. The joy was in the exploration and the journey, not in arriving at the dest..

He sees you when you're sleeping... He knows when you're awake. But did you also know that St. Nick also knows great promotions?Think about it for a moment. The jolly ol' elf is one of the greatest ma..