Marketing a small business is not difficult if it can identify something unique that makes it stand out from the crowd.  For any small business, marketing can seem a somewhat daunting prospect, w..

A definition of "tactics" can be, "the plans and methods used to achieve a particular short-term aim" or in other words, how you actually do a task. Tactics is more direct and short term.A definition ..

The marketing mix section of your small business marketing plan concentrates on the tactics used to achieve the marketing and business plan. Those tactics can be categorized as the four 'P's' of marke..

Most marketers seem to think that there is a magic formula to build Internet wealth. Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. It is more co..

OK, so you want to improve your overall marketing effectiveness. You want to attract more clients, make more money and have a bigger impact in the world. You just know that if you could find that one ..

Have you ever found yourself talking (or writing) about your business or your services and felt that you were struggling to convince yourself that you had value to offer?In other words, somewhere in t..

Central to InfoGuru Marketing is giving stuff away.In fact all your marketing should revolve around this simple principle and action: Create valuable information to give away and give it away in vast ..