Articles related to: marketing
1251: Corporations Finding A Valuable Resource In Hiring Senior Citizens
What is the responsibility of our corporate leaders when facing a world where a large majority regards senior citizens as a group of second-class citizens? Statistics show that seniors (65+) represen..
1252: More On Finding The Bug And Fixing It...
"One of my favorite business stories is the tale of how J.C. Fargo, the president of American Express, became so annoyed trying to get cash while on an 1890 trip through Europe that he went home and i..
1253: Attraction Marketing: Get Your Customers To Come To You
Those who are into any type of MLM program know just how important marketing is for any type of success. The trouble is that most people don't know how to market successfully. After spending thousands..
1254: Build Your Brand Through Marketing Gifts
Marketing gifts are proven to be one of the most effective tools for building your corporate brand identity. Customized promotional marketing gifts (pens, mugs, t-shirts, mouse mats, etc) are not only..
1255: Go Great Guns With Printed Mugs
Using printed mugs is a great way to promote your business. Printed mugs offer thousands of options…you can choose from a conventional single-color mug to more fashionable designer printed mugs for ..
1256: Buffalo, Bunnies And Branding -- An Entrepreneur's Guide To Getting Noticed In A Noisy Marketplace!
3 am last night, a herd of buffalo had a party on my backyard deck. You shoulda heard ‘em, banging around, having a grand ol’ time. Well, I can’t swear it was buffalo. Coulda been cats. Probably..
1257: Two Common Negotiating Mistakes Copywriters Make, and How to Avoid Them
This month I'll share two financially ruinous negotiating tactics often made by beginning copywriters. Both recently came from my coaching students.Financially ruinous negotiating tactic #1 comes from..
1258: Four Tips For Choosing A Website Marketing Company
If you have decided to look for a marketing company for your website, you will need to know a few things on how to go about choosing one. I hope that you will not just wildly look around and decide to..
1259: Basics Prevail When It Comes to Direct Mail (Part 1)
Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, bu..
1260: A Clever Way Copy Writers Can Strengthen Their Marketing: See Yourself As the Product!
When I teach my copywriters and other coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package." Although there's not enough room to ..
1261: 12-Step Plan For Promoting Black Owned Businesses During National Black Business Month
It's been said there's more happiness (and success) in giving than in receiving. This is especially true of giving of yourself during National Black Business Month.Here’s a plan for getting more gro..
1262: Basics Prevail When It Comes to Direct Mail (Part 2)
Despite postal increases, paper price increases, regulations tightening for security and machineability reasons, direct mail is still the most effective way to reach a defined large scale audience, bu..
1263: How to Quadruple Your Chances of Landing a Client Using "Bulky" Mail
There are many effective ways a corporate freelancer can market herself...online and offline networking, cold calls, public speaking, article writing, and about ten or so other methods. But the one I ..
1264: Affiliates In Your Strategy
Internet marketing today makes use of strategies and tools that business and industry has known for decades. They just tweak it for use on the World Wide Web. Neighborhood store keepers have always ma..
1265: Gear Up Your Site for Social Media Marketing
The year 2006 saw the emergence of social media. If you are engaged in operating a website, you must realign your site to exploit the popular social media sites for increased traffic. You should also ..
1266: Meditation Always Works
I thought I would share with you the value I find in meditation. As I was diligently working to decide on a marketing strategy for my home business, I found myself going in circles. One of the ways I ..
1267: 10 Things You Can Do Today To Boost The Effectiveness of Your Marketing Program (Part 2, 6-10)
It is human nature to try and improve upon the conditions around us. For organizations, there have been many theories expounded over the years about quality improvement, continuous improvement, consci..
1268: A Clever Way Service Professionals Can Strengthen Their Marketing: See Yourself As the Product!
When I teach my coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package." Although there's not enough room to share the entire proce..
1269: List, Offer, Copy - Still As Valid Today As It Was 50 Years Ago
Direct marketing is often called a game of dollars - getting the basics down and understanding where to put in the time, money and effort where it will do the most good and return the results you need..
1270: The 5 Big Obstacles to Freelance Success And How to Powerfully Overcome Them!
Having more than 20 years as a copywriter under my belt, most of it freelance, I've made all the mistakes and suffered all the pains (and the ecstasies) of freelance life. As an aid to my coaching stu..
1271: 9 Killer Mistakes To Avoid When You Hire a Copywriter
Copywriting is the single most important component of Internet marketing. You need copy that attracts clients and converts lookers to buyers. So when you hire a copywriter, you need to get the most b..
1272: Tennis, Anyone?
Picture a group of 33 people in a park, picnicking, playing catch. ?I ask, "Anyone up for a game of tennis?"How many people in the group would you guess play tennis? 2-4?Once identified, off I go with..
1273: How To Make Money On Your Personal Website Or Blog
It is now the year 2007 and a substantial amount of new people are getting internet connections and are therefore starting to spend time online. Some of them will just use the internet for finding inf..
1274: 10 Things You Can Do Today to Boost The Effectiveness of Your Marketing Program (Part 1, 1-5)
It is human nature to try and improve upon the conditions around us, and as humans we are hardwired to be curious and to strive to improve our lot in life in ways large and small. For organizations, t..
1275: The World's Most Powerful Marketing Model for Freelance Copywriters And Their Clients!
As a copywriter and copywriter's coach, it's my responsibility to offer powerful, on-target advice to my "mentees." For them as well as myself...and for you...I keep a keen watch on the world of freel..
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