Articles related to: marsha friedman
1: How to Get Positive Ink in Newspapers and Magazines
"It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper."-- Jerry Seinfeld In the PR business, one thing to always remember is that the task of..
2: Spin Your Dwindling Advertising Budget Into A PR Dynamo
"If I was down to my last dollar, I'd spend it on public relations."-- Bill GatesAs unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washingt..
3: Have You Started Work on Your Fall Book Promotion Yet?
The scramble for this fall's book promotion is about to get underway. Whether you're a new author, new publisher, or just someone who's been in this business a long time, you probably understand the ..
4: Why a Compelling Press Release is Your Company's Best Friend
Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn't pro..
5: How to Get Local Media Interested in Your Book
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhe..
6: How to Fix a Broken Public Relations Campaign
There are 6 little known facts about profitable positioning. What's positioning? It's the art of presenting your message in such a way as to convey an immediate understanding of your subject. It "p..
7: 10 Tips on How You Can Be a Terrific Television Guest
Here's another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest.1. Use "Tips" as part of your segment! If your topic offers helpful advice then tips ar..
8: Book Publicity: Ten Ways to Find Your Book's Best Publicist
It's hard to say it any better: "Publicity is the voice of visibility."That's from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publi..
9: Every 1000-Watt Station Can Help: A Strategy for Today's Talk Radio Scene
Bill O'Reilly, host of Fox News Channel's The O'Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list."In the beginning, we couldn't get on Good Morning America, or th..
10: Five Author Tour Tips That You Need to Know
When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the "old days," there was a specific formula to book promotion. It was a hold-nothing-back author tour wher..
11: Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake
Talk radio interviews aren't what they used to be.In the "golden days," the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off ..
12: 7 Things to Know Before Marketing Your Supplements on Radio and TV
Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? B..
13: How to Discover Your Media Niche and Use Targeted Publicity to Build Your Business
Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicit..
14: You Need Publicity For Your Book. Where Do You Start and What Do You Look For?
It's an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the publ..
15: 6 Reasons to Be Interviewed on Talk Radio Shows
The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR..
16: Obtain Public Relations in Newspapers and Magazines: 5 Reasons Why You Should Do It!
Gaining national or local media exposure for your company, products or services in print is one of the most valuable ways to secure consumer interest in your business. While many companies turn to ad..
17: 5 More Tips to Finding the Perfect PR Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right P..
18: Need PR? Ten Tips to Choosing the Right Public Relations Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right P..
19: 5 Tips to Choosing a Public Relations Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right P..
20: Want to Get Your Company on TV? Read On...
It has become more competitive than ever in today's current business climate. Thousands of products are flooding the market on what seems like a daily basis. How can a company keep their products an..
21: Want to Get National or Local PR? Try Newspapers and Magazines
Every company would like to sell more units and increase profits; after all, that's the nature of business! But if you want to sell, sell, sell, you need to first PR, PR, PR! Public relations is a c..
22: Tips on Pitching to the Media
So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company, produ..
23: Do You Want to Get PR for Your Company? The Power of Talk Radio!
The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR..
24: The Power of PR: Learn How PR Can Take Your Business to New Levels
No matter what type of business you're in, you can't beat the power of PR for drawing national consumer attention to all that your corporation or company has to offer. Whether you're selling luxuriou..
25: How to Gain Hometown Press for Your Business
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywh..
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