Articles related to: media relations
1: Economic Downturn Slices Corporate Marketing Budgets
American companies are tightening their advertising budgets and finding new ways to entice customers amid nationwide economic woes. MarketingSherpa's 2008 "Marketing During an Economic Downturn" surv..
2: The I-Reporter: Born of the Web
The I-Reporter — Born of the WebBy Jonathan BernsteinWelcome to Crisis Management in the 21st Century and to Internet: The Ultimate Medium. A cross between tabloid journalism and a gladiato..
3: How You Can Make Media Relations Effective
With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a new..
4: The Role of Crisis Communication in Public Relations
It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on ..
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