In my consulting experience working with hundreds of mortgage professionals, I have noticed a similar attribute that is common to most independent mortgage brokers. Most are “doers”, not �..

If you market to everyone, “your client will be no one." This is an old saying that is as true today as it was whenit was first spoken. Mortgage professionals waste an immense amount of their ma..

Referrals are what make and break many mortgage lenders. Referrals are incoming calls that are referred to you from an outside source. That source might be a newspaper, a friend, a former client, or e..

There are many ways that many mortgage originators go about producing leads. They talk with realtors, builders, and even try buying leads. However, believe it or not, there are many mortgage originato..

As more and more technology becomes available, it seems that many loan officers have forgotten how to write an effective marketing letter. And if you haven't written one in the past six months, you a..

I've seen way too many marketing dollars being thrown away by ineffective marketing campaigns. The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads. If you..

It used to be that when you closed a loan with a customer, you "earned" that customer's loyalty for life. That's just the way it was. People didn't really shop around looking for the best rates or l..

Recently I met with a childhood friend of mine that works for a large mortgage company in the Midwest. As with many loan officers in this market, he was struggling to close a decent amount of busines..