Being discoverable is all about being found, the more places you hang out, the more places people are going to find you. Don't hang out anywhere - hangout where your customers are. You need to be foun..

Being discoverable is what the internet is all about. It means putting yourself about a bit, so that your customers can find you. The more places you can be found, the more your customers will find yo..

Search engines are notoriously secretive about how they generate search results. This is because a search engine is a business like any other -- Google doesn't want Yahoo! learning its secrets, and v..

In the digital age, smart marketers know that, above all else, consumers crave new things. In the Internet world, this applies to content as much as products and services. If a Web surfer perceives t..

As a small business owner, no one can deny your expertise in your field. That's why you already have so many loyal customers. And this doesn't happen simply by luck -- you earned your customers by e..

Why is it that every time you do a Google search for the service your business provides, your larger competitors are so far above you in the search results? Many small business owners assume that thi..

If you're a small business owner struggling to survive online, you've probably figured out by now that Internet business involves more than simply building a website and making sales. The trouble wit..

In the 21st century, the Internet has become a powerful leveling force. The overall market share of large corporations is shrinking, as small business owners continue to use revolutionary marketing t..

For a small business owner trying to market online, it's important to remember that the Internet is essentially a vast, multimedia learning tool. It's like countless libraries, movie theaters, record..

If your online business has leveled out, and your attempts at advertising do little to build site traffic, your situation is anything but hopeless. There are always new and developing online marketin..

The Internet is an ever-changing, organic body with a will of its own; its developments and hiccups are as unpredictable as the world itself. Many larger companies hurt themselves by believing they h..

If you're a small business owner and, trying everything, have had little success building website traffic, it may be because you haven't yet learned how to speak to potential customers. Maybe you hav..

In the early years of the Internet, only large companies with broad name recognition could take advantage of the new medium's vast marketing potential. While search engines such as Google were still ..

At times, the Internet seems an impenetrable, indefinable, constantly fluctuating universe. It's too big for anyone to know it in its entirety, and it often changes so quickly and dramatically that a..