Your homepage is the most critical online presence that you own. If you create the right first impression, users will continue to click through your site and you'll have the opportunity to entice them..

For anyone that has built their own website for personal or business use, there is one skill that will elevate you above the rest of the websites out there. Search Engine Optimisation (SEO) is the che..

Writing SEO copy can feel like a minefield. Get it right and your website will attract new customers via search engines and increase sales. Get it wrong and new customers simply will not find your sit..

70% of search engine users click on organic results rather than sponsored ones. Having your website in the first page of an organic listing can make or break an advertising campaign. Although you can'..

What are Long Tail Search Terms?The ultimate goal when search engine optimizing a website within a competitive market is to reach position 1 in the rankings for the most relevant popular search term. ..

1) Validation of HTMLWhen creating an accessible website it is essential that you use valid HTML to allow all web browsing software the best chance to correctly read and display/output your website pa..

So what is SEO? SEO or search engine optimisation is the process of improving your website so that it can be read easily by a search engine. If this is done well it can make it easy for search engines..

Search engine optimisation has traditionally been the practice of increasing the ranking of an existing website by altering the content and promoting inbound referral links from other highly ranked pa..

Well this is a topic that provokes much dissention in the world of SEO and is probably one of the most misunderstood factors in the world of optimisation. In fact every popular forum is guaranteed to ..

SEO has come a long way since 1997, in those days Alta Vista was king and search engines such as Hotbot, Excite and Lycos were well known brands with a large following.As time went by a new engine sta..

I recently had a self proclaimed SEO expert/consultant email to tell me that the HTML on my website was, in his words, ‘Crap’. That is very constructive, especially coming from somebody who profes..

Over the last year there is increasing evidence that many CMS systems and shopping carts are being sold as ‘search engine friendly’, indeed at the Internet World show at Excel this year i..