Persuasion is one of the most important forms of influence. Without persuasion, after all, we might not get very far in our relationships. Using it appropriately, though, is the key.1) Taking A Lesson..

E. Haldeman-Julius never wrote a book, but he knew how to sell them. He sold literally millions of books in the 1920s. If a title didn’t sell over 10,000 copies a year, it went to a p..

What do good parents know about marketing? Plenty! Have you ever tried to talk a preschooler into taking a bath? Smart parents don’t. What they do at bath time is a technique revealed..

Do you have any sales letters that give returns of 20, 30 or even 61 percent? There are sales letters that do exactly that, and there is a classic text that will show you how to write them for yoursel..

Whether you sell your product or service online or offline, there are two principles you must understand to be a successful marketer. Understand them well, and you’ll make a fortune. ..

If you want better returns on your direct marketing dollars, you need to stand on the shoulders of marketing giants. If you do as they did, you’ll get the terrific results they got. W..

Whether you sell your product or service online or offline, there are two principles you must understand to be a successful marketer. Understand them well, and you’ll make a fortune.T..

When you want to be successful, you do what successful people do. Advertising giant David Ogilvy read one book at least seven times, and he recommended that everyone in advertising do the same. That b..

Finishing out the much anticipated sale of the year might become nothing but a bad dream if you do not adopt the proper persuasion skills. When you do business you should always ensure that you are th..

Many think motivation is useless because it doesn’t ensure long-lasting results. This thought tendency can be seen in what I call the Desperation Cycle. The Desperation Cycle shows how human na..

Do we understand the advertising and how the market works? When you go to the supermarket to by shampoo, what dictates what we buy? There are over 50 different choices, which one do you buy? You do..

In order to successfully motivate someone—or, to get her/him to internalize the motivation—you have to create a deep hunger or thirst. It has been said that you can lead a horse to water..

Closing the much-awaited deal of the century could become your worst nightmare if you do not have the necessary skills in persuading people. In every business transaction, there should always be two o..

The geographic area in which I live celebrate Chinese New Year anually. Being a Chinese, my family and I celebrated this festive season as well.During this Chinese New Year, it is a custom for people ..

In business, the primary goal is to succeed. Competition is fierce in both online and offline businesses. Using four basic principals can increase your sales by up to 300% or more.The first principal ..