The right direct mailing list targets people who want your product or service.The wrong list fails to target people who would want to buy from you – and it is costly. In fact, this is what peop..

Defining ‘Correct Estimation of Effort’What is the correct estimation of effort for your marketing? Do you know the answer to that question? Figuring out what it is for your business is..

The number of businesses using direct mail marketing now compared to how many used this medium 10 to 15 years ago is staggeringly higher. More and more marketers understand its effectiveness and are o..

Maybe you have thought about direct mail. Maybe you have wondered whether it could work for you. Maybe you have done it, but it never really paid off. Possibly you thought there was so much to lear..

By now you have done your homework from the last article (Direct Mail Marketing – Can It Really Pay Off? Part 1) and know what product to market first. Through your research, you have figured ..

If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.I want t..

What does it take to get ahead in today’s marketing world? Some smart thinking, apparently. Consumers today encounter from 3,500 to 5,000 marketing messages per day, vs. 500 to 2,000 in the 1970s, s..

In my plethora of experience tucked away between these ears, I have managed to cull out for you what I consider the “best of the best” – in other words, I took the most proven details about post..

These days an internet marketing strategy plays a vital part of small business marketing strategies (or any size business marketing strategies for that matter). Website marketing is an important part..

Sometimes the simplest data is the best. Marketing is not complex if you know the basics – that’s true with anything by the way. Here are some tools that are brilliantly simple and with them you..

Your business can't go according to plan if you have no plan.What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No ma..

What is it and who needs one?The term business marketing strategy might sound like it is esoteric or stratospheric, so let’s take the mystery out of it so you can devise and implement your own busin..

Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the..

In today’s business world, lack of marketing knowledge can seriously impact business. Marketing is a fluid subject today; it is evolving and innovating at every turn. Staying ahead of the marketing ..

What is the responsibility of our corporate leaders when facing a world where a large majority regards senior citizens as a group of second-class citizens? Statistics show that seniors (65+) represen..

The direct response advertising business is a $250 Billion dollar industry. Yes, Billion with a capital. Yet people think they are not affected by direct response - until you find a George Foreman Gri..

Does mental energy have anything to do with marketing? Do you believe in mind over matter? We have all heard about people healing their illnesses miraculously by a mere thought or the elderly saying..