Articles related to: PPC
51: A Comparison of Free Versus Paid Traffic
When trying to drive more traffic to your site, you're faced with whether to go the free traffic route or use paid traffic programs like pay per click (PPC) marketing. Free traffic routes deliver the..
52: Is Pay Per Click Worth The Expense?
I will just come out and say it. Pay-per-click is the most frustrating, pointless, bone-headed form of internet marketing known to man . Most websites use at least some pay-per-click to attract traffi..
53: Are You Sure Your Search Engine Marketing Company Knows What It Is Doing?
These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. Web site designers, ad agencies, programmers - they all claim to do it. Intuiti..
54: The Basics Of Internet Marketing
Internet marketing goes by several different names such as online marketing, e-Marketing and Internet advertising. Basically Internet marketing is the marketing of services or products over the Intern..
55: 12 Tips To Get The Most ROI From Your PPC
Pay Per Click campaigns are not set it and forget projects. Without advanced planning and continued monitoring, they can become extremely unprofitable. Use these proven techniques to squeeze the most ..
56: Understanding the Difference Between SERP Ads and Content Network Ads
For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. Search engine results pages are what yo..
57: Using Targeting to Maximize Your Pay Per Click Performance
Targeting is the process of displaying your marketing message in front of groups of people who are the most likely to want to do business with you. The most obvious targeting decision for paid search ..
58: Putting The "Ad" Into Adwords
When you're new to AdWords, it's tempting to devote far too much time and energy in trying to craft that "killer" ad. But the truth is that writing ads is a science, not an art. Here are a few of the ..
59: A Quick Way To Make A Profit - Pay Per Click Advertising
If it is your intention to get your business and website up and running successfully as fast as you can, one of the best ways to advertise is by pay per click. You will find that this is the quickest..
60: Should You Use Google Pay Per Click For Search Or Content?
When you advertise with pay per click, Google gives you as the advertiser two options. You can have your advertising in search results, advertising in website content, or both. If you advertise in sea..
61: Bringing Your Message to the Masses with Google Radio Ads
The Audio Ads option in the Google AdWords interface lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. When you click the tab, you have the option to "Create an ..
62: The Top 5 Copywriters to Study
Copywriting may be the single most valuable business skill you can possess. If you can write an effective, compelling sales letter, you can sell your product or service, regardless of what it is. Luck..
63: IFTPS: The Five Major Advantages of Pay Per Click Marketing
Pay per click marketing has five major advantages that set it apart from other forms of advertising. These are immediacy, flexibility, transparency, portability, and scalability. Each of these advanta..
64: Are You Leaving Money on the Table with Google Adsense?
If you are like me and you make a decent portion of your monthly income from Google's Adsense program, then you want to make sure that you are making as much money as possible with every single click...
65: The Five Different Levels of the Adsense Publisher Spectrum
The Google Adsense program pays out hundreds of millions of dollars to its publishers every single month, and there is a very wide and differing variety of all the webmasters and bloggers that current..
66: Fun With Pay Per Click Math - How Much Can You Afford to Pay?
You really need to understand the goals of your pay per click campaigns. You need to know how many customers you want to try to gain and how much you can afford to pay to acquire each new customer. If..
67: Using ROAS Calculations to Set Your Pay Per Click Marketing Bids
When preparing to begin a pay per click marketing campaign, it really helps to go into the situation with an idea of what the numbers look like. By "the numbers", I mean what kind of return on your in..
68: How to Use Yahoo! Search Marketing Analytics to Improve Your Campaign Performance
If you are going to be successful running Yahoo! Search Marketing campaigns for your business, then you must use analytics to measure the performance of various elements of your campaigns. For instanc..
69: Five Pay per Click Writing Strategies that Will Improve Your Return on Investment
The pay-per-click ad writer has very limited space in which to persuade the reader of the ad to click and visit the advertiser's web site. In our experience, straightforward ads work better than cute ..
70: Pay Per Click Management: 7 Variables to Manipulate for Maximum Profitability
Successful pay per click management depends on testing a number of variables to determine the optimum strategy for your company. Doing what someone else is doing probably won't work. Every business is..
71: 9 Simple Tips For Setting Up An Effective Google AdWords Account
Never in the history of online advertising have you been able to shell out 10 bucks, spend 5 minutes writing an ad, and quickly reach hundreds of millions of people in less than 15 minutes. Now, with ..
72: Have Adwords Sent You Broke?
If you have an online business and you actively attempt to market it, then you probably know about Google AdWords. In fact, you may have heard the success stories but chances are you have also heard a..
73: Should You Use PPC To Promote Your Website?
I will just come out and say it. Pay-per-click is the most frustrating, pointless, bone-headed form of internet marketing known to man . Most websites use at least some pay-per-click to attract traffi..
74: Google's Conversion Optimizer, or is it Google's Profit Killer?
The Google Conversion Optimizer has been generating a considerable amount of buzz amongst AdWords advertisers. Google continues to lead the other search engines by providing their customers with tool..
75: Two Examples of the Damage Done by Poor Local Web Site Marketing
Local businesses are losing sales by not taking advantage of the Web as a sales tool. This conclusion is based on two recent personal experiences which, in my mind, highlight how woefully inadequate m..
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