"It's amazing that the amount of news that happens in the world every day always just exactly fits the newspaper."-- Jerry Seinfeld In the PR business, one thing to always remember is that the task of..

Companies wanting to make the most of their PR budgets these days are discovering one of the industry's best kept secrets that is effective, mitigates risk and beats the traditional retainer-based age..

The scramble for this fall's book promotion is about to get underway. Whether you're a new author, new publisher, or just someone who's been in this business a long time, you probably understand the ..

If you are struggling to get the media interested in your press release, you are not alone. Many people believe that you write a release, send it over to the producer at a radio station and wait for ..

Chances are that whether you are the owner, manager, or public relations director of a company, you are always looking for ways to be in the public eye. While advertising is important, it doesn't pro..

Most people seem to believe they can write a press release, mail or email it to a radio or television station, and sit back and wait for the avalanche of phone calls. But as time passes and no produc..

There are 6 little known facts about profitable positioning. What's positioning? It's the art of presenting your message in such a way as to convey an immediate understanding of your subject. It "p..

It's hard to say it any better: "Publicity is the voice of visibility."That's from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publi..

When it comes to book promotion, most authors are hitting on just one cylinder (if that). In the "old days," there was a specific formula to book promotion. It was a hold-nothing-back author tour wher..

Talk radio interviews aren't what they used to be.In the "golden days," the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock off ..

Marketing can be a pretty bewildering subject for supplement makers, especially when it comes to marketing on radio and TV. First of all, should you even test radio or TV to market your supplements? B..

Whether you own, run or market a company, getting your business in the public eye has to be one of your best moves. To be able to consistently do that takes smart advertising and even smarter publicit..

It's an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and on TV. The more the publ..

Gaining national or local media exposure for your company, products or services in print is one of the most valuable ways to secure consumer interest in your business. While many companies turn to ad..

If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right P..