Articles related to: public relations
1: 10 Steps to Positive Crisis Management.
Crisis: Any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation or negatively impact share value.Every organization is vulnerabl..
2: 25 More Crisis Communication Lessons Learned
On October 15, 2005, I published "25 Crisis Management Lessons learned," based on my consulting assignments of the preceding year. You may wish to review those first, since most, if not all of them a..
3: Time for a Business Makeover?
Slumps happen. And although there can by any number of reasons a small business owner falls into a slump, including today's tough economy, the important part is finding a way out. Here are eight highl..
4: Guerrilla Market Your Website for Big Results
The question used to be: Do you have a website? With most small business owners realizing a website is an absolute given in the marketing mix, the question becomes: How do you market your website? We ..
5: A Guide to Effective Promotional Plans
A true good read is surely an act of innovative creation in which we, the readers, become conspirators.--Malcolm BradburyWe decided to put our knowledge of breakthrough processes to good use to ensure..
6: How to Grow Your Business in Turbulent Times
In today's tough economy, most prospects are thinking twice before buying. That means everyone in your business needs to go above and beyond to win them over as a loyal customer. Here are five ways to..
7: What Kind of Things Can a Public Relations Firm Do For Your Corporate Business?
A company's success can hinge on the relationship they have with the public and how they are perceived in the media. Some companies choose to try and handle all of these matters from the inside with ..
8: 5 Steps to Effective Business Social Networking
Have you added social networking to your marketing tactics? From launching a business to connecting with media, prospects or potential collaborators, social media can help you get the job done. This..
9: 7 Steps to Simple Holiday Marketing
Tis the season for parties, gift giving AND networking. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. The holiday gatherings can be..
10: What Public Relations Firms Offer
Anyone who is familiar with the world of celebrities have heard of public relations firms aka PR companies, but just what does such a company provide?Well, to answer that, one has to understand the te..
11: How To Get Good PR Without the Big Retainers
Companies wanting to make the most of their PR budgets these days are discovering one of the industry's best kept secrets that is effective, mitigates risk and beats the traditional retainer-based age..
12: Spin Your Dwindling Advertising Budget Into A PR Dynamo
"If I was down to my last dollar, I'd spend it on public relations."-- Bill GatesAs unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washingt..
13: Sales & Marketing: Survive Today's Economy By Doing Both Right, Right Now
Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here's another list: frowning; looking disheveled; ill-pre..
14: What is a Media Kit and Why Should Your Company Have One
For any new business, or even any already established business that's considering going in a new direction, reinventing themselves or just launching a new product - a media kit can be an incredibly va..
15: Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year ahead. Those plans could include anything from setting up goals for new products to prepari..
16: 5 Tips for Small Businesses Coping with Soaring Gas Prices
As the price of gas for unleaded regular fuel continues to soar, small businesses are changing the way they do business. Many are evaluating costs and incorporating simple, yet highly effective change..
17: Networking Tips Networking: When, Where and Why
Do you need interview tips that will practically guarantee your next job offer? This article is designed to provide you with networking tips that will help you find new clients, a new job or to meet ..
18: Use a PR Agency to Promote Your Event
Anyone planning a community event should consider using a public relations agency to help promote the event. By nature, a community event is a public event, and in the interest of maximizing attendan..
19: Become the News During the Summer Months
Now's your chance. While the public relations professionals are off enjoying their hard-earned vacations during the next month or two, media are left scrambling for much needed copy and story ideas. G..
20: How You Can Make Media Relations Effective
With media relations, remember that journalists have to be accountable to their editors and to their readers. For journalists, the most important thing they're trying to accomplish is to put out a new..
21: Crisis Media Training - 5 Essential Points Your Team Needs to Know
Facing a high-profile crisis could have serious ramifications for your company for years to come. When a crisis situation arises, you will need to act right away to put your crisis management plan int..
22: Create ONE Remarkable Marketing Message for Consistency, Clarity and Results
What's the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities...or do you freeze at the thought of developing strategies and..
23: How to Successfully Pitch a Reporter to Get Interviewed and Obtain Media Coverage
When I was up against a book deadline and needed a couple of people to interview who had achieved business results from podcasting, I put out a call through a service called Help a Reporter Out (www.h..
24: Online Reputation Control - Branding, Insurance, or Blind-Luck?
In today's world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess..
25: How to Fix a Broken Public Relations Campaign
There are 6 little known facts about profitable positioning. What's positioning? It's the art of presenting your message in such a way as to convey an immediate understanding of your subject. It "p..
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