Articles related to: publicity
1: Social Networking Changed Everything - The New Marketing & PR Model
It's pretty obvious that the marketing of today has changed. You have newspapers going virtual/web only, Twitter and Facebook replacing postcards and phone calls, and potential clients now bein..
2: Marketing Your Business for Making Money
You have been around business long enough to know about what good marketing means to a business. What you also need to know about marketing is not just the how to keep track of marketing trends. You ..
3: Tell Your Business Book's Story To Everyone . . . But Spend Little
Everything comes to him who waits -- among other things, death.--Francis Herbert BradleyMost of what people will tell you about promoting a new business book is a lot of nonsense. How do I know that? ..
4: The S.M.A.R.T. Guide To Press Release Writing
This guide offers practical suggestions and insider tips for entrepeneurs and business owners on communicating their message to the right targets using the right information.QUICK FACTS:The Who What, ..
5: Don't Believe the 7 Publicity Myths
There is a lot of misunderstanding about the nature of publicity and how to go about getting it. Here are 7 myths that may keep you from getting the free publicity you deserve.Myth 1. Publicity and..
6: Avoid the Busiess Book Tour Blues
A good storyteller is a person who has a good memoryand hopes other people don't.--Irvin Shrewsbury CobbLet me share with you what I've learned about what to do and not to do on a book tour by sharing..
7: Spin Your Dwindling Advertising Budget Into A PR Dynamo
"If I was down to my last dollar, I'd spend it on public relations."-- Bill GatesAs unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washingt..
8: Ensuring Business Success: 4th Quarter Publicity = 1st Quarter Prosperity
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year ahead. Those plans could include anything from setting up goals for new products to prepari..
9: Have You Started Work on Your Fall Book Promotion Yet?
The scramble for this fall's book promotion is about to get underway. Whether you're a new author, new publisher, or just someone who's been in this business a long time, you probably understand the ..
10: How Not to Write a Business Book
While it would take a much longer article to describe all of the things I tried that didn't work in writing a book, it's worth noting some of the many mistakes I made that others might see as opportun..
11: Three Ways to Ruin Your Business Reputation
Funny how the minute I use the word 'reputation' ears prick up. We all know the power of a good reputation, and the damage a bad one can do. Businesses are concerned over matters like their environmen..
12: How to Successfully Pitch a Reporter to Get Interviewed and Obtain Media Coverage
When I was up against a book deadline and needed a couple of people to interview who had achieved business results from podcasting, I put out a call through a service called Help a Reporter Out (www.h..
13: How to Get Local Media Interested in Your Book
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed by people everywhe..
14: Product Publicity Or Business Publicity? What Is The Difference And Which One Is Right For You?
To some entrepreneurs and business owners, the answer to this question might be, "it doesn't matter --publicity is publicity and I'll take all I can get." True to a degree, but the smart entrepreneur..
15: Every 1000-Watt Station Can Help: A Strategy for Today's Talk Radio Scene
Bill O'Reilly, host of Fox News Channel's The O'Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list."In the beginning, we couldn't get on Good Morning America, or th..
16: 5 More Tips to Finding the Perfect PR Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right P..
17: Need PR? Ten Tips to Choosing the Right Public Relations Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right P..
18: What You Need To Do And Know Before You Write Your Next Press Release
The two things you MUST do before you post your press release onlineFirst, before you write your first press release - you must make sure you have a way to capture your visitors name and email address..
19: Nine Reasons Why Talk Radio is the Best PR For Your Business
As a national pr firm, we work with many types of media. But when it comes to talk radio we are specialists in helping our clients gain national recognition, sell books and popularize their causes. A..
20: Finding Your Niche: The Power of PR
Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you're always looking for ways to get your name in the public eye. While advertising is a great start,..
21: Are You New to the World of Radio? Then You Need to Read This!
In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and ..
22: 8 Ways to Promote Your Book
Congratulations! Your book is published or almost ready to be published. Your work is just beginning. You now must promote your book.Here are 8 ways to promote your book.1. Create and print postcards...
23: Want to Know How to Use the Power of Publicity to Your Company's Advantage?
With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more ..
24: The Most Important Words On Your Web Site
When I coach authors on what their web site needs to look like, I spend a lot of time talking about the words on their web site, i.e. their copywriting. But even more important than the collection of ..
25: Building Your Marketing Team
Spending money on marketing is never easy, but it's worse when you hire a marketing team and don't understand how to work with them. There aren't any books on this, nor are there a lot of resources de..
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