It's a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: "I'd love to hire someone to launch our publicity campaign professionally, but we can't afford ..

You prosper or fail online by the amount of targeted traffic you can drive to your website, and the competition is fierce for any topic that’s even remotely popular. The “holy grail�..

Getting your news story featured in the newspaper or talked about on the radio is iffy at the best of times — getting coverage on the day or week that’s optimal for your business is even..

On the average day, 68 million American adults go online. Thirty percent of those are using the search engines to find information.According to the Middleberg/Ross Survey and Pew Internet and America..

Did you know that 98% of journalists go online daily (source: white paper released by Expansion Plus Inc. Here's the breakdown of what they’re doing while they’re on the Net: 92% article..

It's a massively populated world wide web out there. Every minute, millions of users swarm all over it clicking here, clicking there. That definitely comes as good news for website owners. But if they..

Internet marketing offers unlimited opportunities to profit by helping charities with their promotion and fundraising efforts.The Event: A Cornucopia of Publicity OpportunitiesThe easiest way to turn ..

3 am last night, a herd of buffalo had a party on my backyard deck. You shoulda heard ‘em, banging around, having a grand ol’ time. Well, I can’t swear it was buffalo. Coulda been cats. Probably..

What happens if you build a website and no one shows up? You spend hundreds, maybe thousands of dollars on a site that gets a few visitors at best and certainly isn’t selling your books. For the mos..

The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new pr..

Television commercials, newspaper advertisements, and radio announcements have long served as the staple mediums for business owners to reach potential customers. The rise of the Internet has made an ..

Publicity is a component of promotion, speaking from the marketing point of view the other components being advertising, sales promotion, and personal selling. Publicity is how you manage your product..