The difference between a one dollar bill and a hundred dollar bill is the message on the paper. It is the same with all advertising pieces. Any piece has the potential to be something that generates ..

Generating customer referrals is one of the golden keys to building a successful restaurant business. In this aspect, your restaurant business is identical to every single other kind of business.So, t..

Generating customer referrals is one of the golden keys to building a successful landscaping business. In this aspect, your landscaping business is identical to every single other kind of business.So,..

Subscribers to my e-zine Marketing Edge will no doubt recall my article in January 2008 “Networking That Produces Results—How to Work That Room!” (http://www.zee2a.com/marketingedge/ ezine080101..

For most doctors, when I say referral program, their first thought is of a patient newsletter. Now, there is nothing wrong with acknowledging that a newsletter is a great (and essential) part of build..

Networking is a powerful way of building professional relationships and generating new business opportunities. It is a reciprocal process based on the exchange of ideas, advice, contact and referrals...

What do most entrepreneurs and business owners and self-employed people avoid and resist the most? Network marketing, also known as business networking. But, those words strike fear into the hearts ..

Opportunities to generate postive word-of-mouth referrals about you and your business are everywhere. Included, are times of the year where you can use word-of-mouth about you and your services to inf..

The best way to keep customers is to not have any. If you don’t have customers you can’t loose them. I know you are thinking and may even be saying aloud that this guy is a complete nut..

1. Identify the ideal characteristics of an ideal customer. How do you know what kinds of businesses to attack if you have not identified your ideal client? Once you know what type of business to targ..

Conventional marketing teaches you to spending money, get people to raise their hands, and if you get enough response, it is a wise investment. It is the proverbial 80/20 rule: Spend 80 percent of you..

Look at you. You've made a sale. Great! Now what? You're not just going to sell a product to your new customer and then walk away from them or vice versa, are you? Definitely NOT when you are mar..

Think about the many products and services that you purchased during the past twenty or thirty days. Of all of the companies that you did business with, exactly how many told you in one way or anothe..

Referrals are the best way to grow your business. Without referrals, your business will not endure. You are "dead in the water" so to speak. Here are some tips to ensure that you get the referrals ..

A big question I am asked each month from professionals I work with interested in increasing their client and customer referrals(realtors, financial advisors, attorneys, CPAs, bankers, etc.) is this: ..

Do you get all of the client referrals referrals you want or deserve? Most professionals don't because they're afraid. Afraid they'll hurt their client relationships. Afraid they won't cultivate any n..

Eighty-five percent (85%) of all new businesses fail within the first 5 years. Why? Because most entrepreneurs fail to plan, focus, delegate, and create systems. As a result, they suffer from overwhe..

No matter what your type of profession, whether it's a white collar or blue collar industry, you can place ads with your mug and your contact phone number all over the place, both online and off. But ..