Rather than aiming for perfection, most marketers should go for 'good enough' in order to 'get it out there.' After all, perfection is unattainable, and many marketing campaigns spend far too long in ..

Undoubtedly, these are tough economic times. As the marketing specialist at your company, you will need to find better ways to locate and influence those remaining active buyers and create more leads ..

Remember the old days? Back then, relationship-building meant hopping into a car or plane, or picking up the telephone to chat one on one.Technology has changed all that. So called 'remote' events all..

So you probably are wondering, "what the heck is this guy talking about?" What I am talking about is exactly what I just said, sales leads are worthless, period. So where does the problem lie? Is it i..

While there is no way of knowing exactly how many additional search-generated leads you could be capturing, remember this: If you're not getting those leads, your competitors are! If your marketing an..

As a sales or business development professional, you know there is nothing quite like the deal that puts you over quota. That signed contract coming across the fax machine. That phone call telling yo..

When you are calling a prospective sales lead, there is a fence between you and the other person. That fence is there to keep out people who are trying to waste their time. People who want something. ..