Articles related to: selling plan
1: Four Key Elements Of Persuasion
Are you aware of how important an attractive presentation is to marketing success?On the plane back from our vacation last week, my wife was reading People Magazine; it happened to be the "Best and Wo..
2: Persuade With Logic, Evidence Or Authority?
There's more than one way to persuade a person (or your spouse).I was reminded of this again today as I was hiking with my wife, Saroj, in Zion National Park. And not just any old hike, but up the Nar..
3: Dealing With Thwarted Intentions
Recently I asked a group of Independent Professionals if they had experienced having their intentions thwarted regarding marketing their services, I opened up a floodgate!So let me ask you...Have you ..
4: Six Steps To More Money
How can you make more money in your professional service business? A lot more money. As much money as you can spend with some left over for long-term savings. Throw in nice vacations, a few luxuries a..
5: Stored Marketing Energy
Did you know that you have vast amounts of energy stored up in your business waiting to be ignited?As I recall, in school I wasn't very good at physics.But I do remember the concept of energy being st..
6: Marketing Is A TV Drama
How can you know what your clients really want? Look at TV!In a moment not very typical for me, I found myself reading Entertainment Magazine this weekend.What got my attention were the TV ratings for..
7: Your Flagship Product
Want a proven way to become memorable to your potential clients? Create a "flagship product."What's a flagship product?A flagship product is a product or service that you and your business becomes ide..
8: Combatting Skepticism
Prospective clients are skeptical about you, your services and the results you say you produce. What can you do to combat this skepticism?People are more skeptical than ever.They are skeptical about t..
9: Turning Leads Into Appointments
Is there a secret to turning leads and prospects into solid appointments?One of the most frequent questions I get is, "How do I turn leads into appointments... how do I connect with or follow up with ..
10: The Relationship Pipeline
To turn prospects into clients you need to move them along the "Relationship Pipeline."Almost everyone has heard of the concepts "The Sales Pipeline" and "Relationship Marketing." But few Independent ..
11: To Close Or Not To Close
Are you choking when it comes time to close the sale? Here are some approaches that will make it easier.Shakespeare might have put it this way:To close or not to close, that is the question! Whether '..
12: Finding Your Marketing Niche
I got an email from a customer recently with this comment:"I can't make any progress with my marketing until I know what my marketing niche is. Until I know who my ideal clients are going to be, I can..
13: The Most Important Marketing Principle
Several times people have asked me what the most important marketing principle was. What is the one thing you absolutely have to know in order to attract more clients?Is it your marketing message or p..
14: Networking And The Art Of Green Evangelism
These days everyone, everywhere is talking aobut global warming. It's in magazines, newspapers, television and the movies. And the good news is that there are actually some people doing something posi..
15: Marketing Beyond Boring
Over the years I've talked about dozens of ways to get attention for your business. And my biggest focus has always been on delivering a message that speaks to your prospects' needs.But marketing mess..
16: Tweaking: The Hidden Marketing Secret
Wonder why some people get better marketing results than others? It's because they tweak.One rarely discussed marketing secret (except amongst rabid direct marketers or online marketers), is the arcan..
17: Marketing Recipes
As you know, my business name incorporates the two words "Action Plan." It's not an accident. I want to use today's eZine to explain how incredibly important marketing action plans are to the success ..
18: Focusing On The Secret
You've got to hand it to Rhonda Byrne, creator of the DVD movie and author of the book, "The Secret." She's gotten tremendous PR, including two Oprah programs dedicated to The Secret. (Some would "kil..
19: The Art Of Friendly Persistence
What do you do in Mexico when a smiling man approaches you on the street with a silver chain? Ignore him and walk in the other direction, right?But that's not what I did. I pulled out my money and pai..
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