Articles tagged: "Sonic Branding"
1: 8 Things That Motivate Web-Audience Response
It 's always a good idea to stick to the basics When businesses stray too far from the fundamentals, problems arise, but sticking to the basics doesn't mean boring people into a state of unconsciousness
2: Cache 's Web-Marketing Manifesto
Who is Cache Closed and what can he do for you Cache is a digital construct created to inform, enlighten, and entertain Web-marketers interested in learning how best to market on the Web
3: Turn Knowledge Into Sales: Discover Hidden Web-Profits
Your company 's collective knowledge and know-how is its greatest asset not the products or services you offer; products and services are merely the means to implement your expertise Your capacity to grow and prosper is dependent on your ability to effectively present your know-how in creative, informative, entertaining, understandable, and above all memorable ways
4: Successful Brands Are Based On Great Themes
A true brand is a metaphor for desire, a container for aspirations and the promise of fulfillment We are all the same, each of us searching for the same things and they aren't keywords
5: Web-Content Conundrum
The Web consumes content like a teenager at an all-you-can-eat buffet Lots and lots of content makes you more search engine friendly, helps establish your knowledge and expertise, explains in detail what you offer, and justifies that offer with all the explanations, statistics, and rationale you can muster
6: Website Content - It 's All About The Why?
Every week I get asked to look at business websites and tell the owners why they're not getting the results they want Some of these sites are straightforward brochures, others are e-commerce catalogs, and some are those direct-mail-style pitches reminiscent of old mail-order magazine subscription schemes ported-over to the Web
7: SEO ROI & The Conversion Rate Dilemma
What do legitimate search engine optimization firms charge Like most things involving the Web, prices are all over the place but if the price is extremely low you can be assured that the quality of the service will match the price
8: Search Engine Optimization, Google, And The Reptilian Code
Search engine optimization dominates the thinking and to a large degree the marketing efforts of many small and medium-sized companies, but have you ever noticed that many of the largest and most profitable companies in the world ignore many SEO techniques Of course these companies have large advertising and marketing budgets that drive traffic to their websites and generate leads, sales, and most importantly customers; and they achieve these results without having to twist their Web-marketing message out of shape in order to satisfy search engine criteria
