I often talk about the importance of split testing your web pages to ensure that you're earning as much as you possibly can from your website. Split testing can be as simple as running a page for a fe..

Testing is defined in the dictionary as: "A procedure for critical evaluation; a means of determining the presence, quality, or truth of something"And that's exactly what it is, a way for you to deter..

If you're using a free report or trial offer as a lead generator, you obviously want your conversion rate as high as possible. If your landing page is clunky or confusing or just plain ugly, you might..

I get a lot of questions from subscribers and website visitors asking me what the most important part of running your own business is. Usually, they guess answers like finding the right product to sel..

Internet marketers new to the business are initially more than happy to simply drive traffic to what they have on offer. Needless to say, before long they become conscious of the fact that the conver..

Split testing, actually any testing in general, can be enormously helpful in fine tuning your websites to be more effective sales channels for your business. The goal of the testing is to produce hi..

So you have a website, you have a great product or service to sell, you have traffic coming in, and sales are happening. And still, lots of traffic is "getting away." How do you wring every last ounc..

These days, the more you know about optimizing your website (and that goes well beyond keywords and keyword phrases strategically placed throughout your website content) the better your online busines..

Article marketing is fast becoming the most popular form of online promotion in modern times. Gone are the methods when PPC ads and banner ads were all the rage; now websites are trying harder and har..