You can attract or catch more clients by collecting testimonials from your customers and using them in your marketing materials (both online and offline). It lets your customers do the talking and con..

The conversion rate for the average website is only three percent. For example, only 3 out of every 100 people who come to your website will buy something. Therefore, you must figure out how to get th..

Deciding to write a book can be a big decision. Just getting the main content of your book is a major task in itself.However, writing your book is one thing, selling your book is another. You need to ..

Testimonials are a critical part of effective copy to help build credibility and to reduce objections to purchase. But many of my clients have been asking lately how do we go about getting terrific t..

My friend Sam is designing a new web site, and in reviewing available content I noticed there were no testimonials. Sam told me he never bothered collecting testimonials since he always thought they w..

Conversion rates can be improved through a variety of factors including copywriting. Following are three more ways to improve your conversion rate.Method #1: Usability of your website. This is high..

The Author of the most practical business book - Secrets To Retail Riches – provides the following article on the most effective way to advertise your business – for FREE!Testimonials –How does ..

One of the biggest challenges you need to overcome in order to create more sales in your business is getting people to trust what you say. Now you may very well have a great deal of integrity and be ..

A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that..

Savvy business owners know the value of testimonials, yet many don't understand exactly how to take full advantage of this fabulous form of third-party endorsement. What's a third-party endorsement? S..

Sales letters can be an effective marketing tool when you use the right ingredients to develop a targeted sales piece that is directed at very specific audiences. When you write a sales letter, you ne..

A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that..