Trade shows and expos can be excellent marketing and PR tools for small businesses. However without the right kind of preparation, they also have the potential to be severe wastes of time, effort and ..

The key to great trade show exhibiting is marketing. Having a strategic exhibit marketing and tactical plan of action is a critical starting point. To make trade shows a powerful dimension in your com..

Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines. Why? Because, presuming you select the correct trade shows, your target market is there, ac..

It is believed that exhibitions or trade fairs began almost 600 years before the birth of Christ. While no precise record is available, The book of Ezekiel (in the Bible) written in 588 BC, contains m..

In a competitive business environment Trade shows and exhibitions have become very essential world over. These are specialist market places that allow exhibitors to promote their products and service..

You have already done the hard work –selecting the right trade shows to exhibit in, creating a dramatic trade show booth that tells your company’s story with flair and excitement, and following up..

It seems to be a fact of life - we are poor planners. And it is surprising, especially when we talk about planning for various marketing activities which have high price tags. Trade shows have prove..

TO SPEND OR NOT TO SPEND - that is the question of the day. Where is the best place to invest my marketing dollars? These are dollars, once spent, cannot be reclaimed unless there is net sale. Righ..

Companies exhibit at trade shows to attract an attentive audience who, hopefully, will show interest in their product or service. The show organizer uses company marketing dollars to bring potential ..

Recession is the buzz word in the headlines almost every day now. Certainly we have been through recessions before, and most of us have weathered the storms. How marketers view this time resolved i..

It is the beginning of a new year, and the trade show world is full of ideas and plans for achieving success. There may be turmoil in the stock market, rising prices of consumer goods, politics in th..

Trade show events are held in every major city, numerous times each year. Massive industry marketing campaigns are waged to entice new prospects to come view what is new for the next season. If you h..

Trade shows are big business, and an important part of big company marketing efforts. Expensive displays, merchandise, marketing collateral, all of these items are needed for a good trade show booth. ..

Wouldn't it be great if every prospective customer you had came right out and said, "Here's what is most important to my company; and here's what I need your product to do for me'? That would definite..

In the post today I had my Black Book delivered from the Spring Fair and it reminded me of something that happened last year, but would be good tell you now, if only to prove a point that is always tr..

Trade show promotions give you an opportunity to display and demonstrate your products and services. Believe it or not everyone is capable of developing and displaying good presentation skills. For a..