Articles tagged: "unique selling proposition"

1: In Business, Now More Than Ever, It Is Survival Of The Prepared

Whatever your local economic climate, the savvy small business owner or manager can not only survive but thrive IF they have the three basic small biz tenets in place.

2: Improve Your Chances With Your USP

Use your unique qualities and market your Unique Selling Proposition (USP) to improve you chances. Discover how to do it in this article.

3: Target Your Customers By Highlighting Your Unique Selling Points

Every business needs to ensure that their enterprise has an Unique Selling Proposition or Unique Selling Point also known as USP. This marketing concept is essential for the structural and functional growth of any organization.

4: How To Write An Effective Web Copy

Here are 13 points to writing an effective web copy.

5: The Value of Using a Unique Selling Proposition

USP 's were developed in the late 1950 's /early 1960 's by Rosser Reeves. Over the decades, they have been shown to be a highly effective means for advertising. This has held true for giant corporations and even small businesses and service professionals.

6: A Clever Way Service Professionals Can Strengthen Their Marketing: See Yourself As the Product!

When I teach my coaching students how to package themselves, I use a specific formula to get them from "ground zero" to a "complete package." Although there 's not enough room to share the entire process here, I can highlight three of the most critical elements of crafting your own personal free