Dear Tech Manufacturer Channel Program Manager, as a VAR (Value-added Reseller) I love working with you. Without your great products, VAR's wouldn't be able to put together the solutions their clients..

I see things from a different perspective these days, regarding marketing. I have another business that focuses on coaching entrepreneurs on how to take massive leaps in growing their businesses in th..

Are you boring your customers? When you market by telephone or face-to-face selling, are you approaching your customers from their perspective or from yours? And are you interesting, different from a..

Value-added resellers, or VARs, are independent businesses licensed to sell, implement and support software products. A good VAR can take mediocre software and make it work well for you. On the hand, ..