I know you don't have a strategic marketing team. I know everybody in your organization is too busy doing what must be done today to attend one more meeting or be happy about being put on another comm..

People is not just the name of a magazine, it is the subject of virtually every story published today. How people use a certain product. Why they behave the way they do. And what activity they're enga..

If you expect to succeed at sales you need to find or develop a style that fits your personality. Stop begging for their business, stop wasting your time with people who don't want what you're selling..

Local search is all the rage. At the 2007 Search Engine Strategies event in New York City there were presentations and exhibitors touting the importance of local search strategies and tactics.It's lik..

When called upon to speak to a group, it's more important to deliver on the audience's expectations than on yours. What does the audience want? What do you have to do to get invited back? Here is how ..

Is email your company's friend or foe? It depends on how you use it, how important new customers are to you, and how much you value existing customer relations.I was going to order a bunch of custom e..

By now everyone on earth knows what word of mouth marketing is. There is even a word of mouth marketing association, which seems bizarre since isn't word of mouth what we as humans do? Do we have to b..

Trade shows as a key component of every industry, association, and professional meeting. Their importance cannot be over stated for the attendees, the sponsoring organization, and the exhibitors thems..

At the Search Engine Strategies conference in New York City last week, Danny Sullivan's presentation set the tone and created a value proposition for the entire event.His hour and one-half "Introducti..