Internet marketing and the advent of techniques like search engine optimization and web analytics have taken much of what is traditionally taught in marketing and communications courses, and turned it..

In many ways, Google has become a false God of the internet marketing world. Many people now believe that a top ranking on Google will guarantee them good sales rates on their website, and pour countl..

While it is not actually a new technology, in many ways Web 2.0 has created a new internet. That new internet is not only changing the way we purchase products (on eBay, Etsy, etc), socialize (as at M..

Some of the rules of online branding are simply a web-related extension of the traditional rules of branding, and form the basis for an internet marketing strategy. Things like a simple, relevant comp..

I talk to a lot of people who are doing business online everyday (no surprise given my industry). Come to think about it, almost every single one of my conversations are with Internet business owners ..