Articles tagged: "website optimizer"

1: The Importance Of Split Testing

I get a lot of questions from subscribers and website visitors asking me what the most important part of running your own business is Usually, they guess answers like finding the right product to sell, finding the right market to sell to, good customer service, automating tasks, writing good sales copy

2: How to Choose the Right Elements to Test

When testing your web pages, your job is to determine which factors you think are most critical when it comes to a buying decision with your visitors, so you need to pick elements that have the most influence in the conversion process. You could think of just enough elements to plug in to the test on your own, but you probably won't see a significant improvement if you do that.

3: Understanding the Value of the Taguchi Method of Testing

The most sophisticated level of testing is a multi-variate form of testing that utilizes the Taguchi Method. Marketers have learned that while an A/B test might create a 5-10% improvement, a Taguchi test could provide a 15-45% improvement. In some cases, Taguchi tests have doubled or tripled conversion rates.