Copywriting Subcategories
Copywriting Articles
But how do you write this powerful copy (words which will sell your product), if you are not a copywriter?Here are some basic guidelines:Communicate directly to your readers, by writing as if you were
Wed, 7 Mar 2007: Treat Your Writing As A Business
Writing is more than just a creative process. It's a business that can create a substantial income for you. First, however, you may need to change your entire mindset. The dream of almost any unpublis
Sun, 4 Mar 2007: Cultivating Quality Clients With a Powerful Ezine
I want to share with you one solution to a marketing problem shared by three of my coaching students this month: how to create a powerful online newsletter, or ezine, for cultivating quality clients.I
Thu, 1 Mar 2007: How to Build Your First Copywriting Portfolio
Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said "getting started!" So that's what I'll show you how to do here.It's the old
Mon, 8 Jan 2007: How Copywriters Can Cultivate Quality Clients By Creating Powerful Newsletters
I want to share with you the solution to a marketing problem recently expressed by three of my coaching students...and that is how to create a powerful online newsletter (ezine) for cultivating qualit
Mon, 8 Jan 2007: Find Out Where The High-Paying Freelance Copywriting Jobs Are
Where The Money Is: For freelancers who are primarily interested in earning a very high income, it's smart to look to industries that mail very large quantities. Industries that mail very large quanti
Mon, 8 Jan 2007: What to NOT Name Your Freelance Copywriting Business
Many years ago when I first began freelancing, I struggled over what to name my copywriting business. The first name for my one-man shop was Chris Marlow and Associates. Although there were no associa
Mon, 8 Jan 2007: Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly
A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that
Mon, 8 Jan 2007: The Biggest Lie Potential Clients Will Tell A Copywriter
"Come down on price on this one and there'll be more work to come."This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.Either way
Mon, 8 Jan 2007: What Copywriters Can Do With Good Work That Was Never Used
Freelancers who are trying to build their portfolios occasionally asked me, "What can I do with good work that was never used?"The good news is, you should use it in your portfolio, if it's work you'r
Mon, 8 Jan 2007: One of the Fastest Ways to Gain New Copywriting Clients
Yes, it's cold calling! As is often the case, the shortest way to success is the most distasteful. But I can tell you from personal experience that making that call (until you get enough clients), can
Mon, 8 Jan 2007: Two of the Most Powerful Ways to Market Your Copywriting Services
I want to share with you the two most powerful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking!In my coaching program I have my student
Mon, 8 Jan 2007: How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign
Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. "How do you bounce back in your freelance business after a client royally screws up a DM campaign?
Mon, 8 Jan 2007: How to Price a Job Correctly Even When You're Totally Stumped
For many copywriters, correctly pricing their work is a constant struggle. When it's time to offer a price, a myriad of negative influences - both internal and external - descends upon them. Sometimes
Mon, 8 Jan 2007: Where To Find the Best Copywriting Clients
In my life, I've had two freelance careers, one that limped along miserably for a number of years, and one that took off like a rocket after only three months of marketing. What happened in between wa
Mon, 8 Jan 2007: How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job!
It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you
Mon, 8 Jan 2007: How to Increase Your Copywriting Success
Take a look at your prospecting list, if you have one. Where did all those names come from? Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solel
Mon, 8 Jan 2007: Headlines Secrets That DOUBLE Your Response
If you want to "ramp up response" from your ad, consider revising the headline. Many business owners don't realize how critical the headline is to an ad's success.Over the years, marketers have tested
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