Copywriting Subcategories
Copywriting Articles
August 08 2007: The 5 Big Obstacles to Freelance Success And How to Powerfully Overcome Them! by: chrismarlow
Having more than 20 years as a copywriter under my belt, most of it freelance, I've made all the mistakes and suffered all the pains (and the ecstasies) of freelance life. As an aid to my coaching stu
August 07 2007: The World 's Most Powerful Marketing Model for Freelance Copywriters And Their Clients! by: chrismarlow
As a copywriter and copywriter 's coach, it 's my responsibility to offer powerful, on-target advice to my "mentees." For them as well as myself...and for you...I keep a keen watch on the world of freel
August 06 2007: Fatal Negotiation Mistakes Copywriters Make, and How To Avoid Them by: chrismarlow
In this article I'll share two financially ruinous negotiating tactics often made by beginning copywriters. Both came from my coaching students just this week.Financially ruinous negotiating tactic #1
August 05 2007: Conquering Insecurity: Every Copywriter 's Hobgoblin by: chrismarlow
In my work as a copywriter 's coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging fear of "not measuring up."I explain that every copywriter has to
August 04 2007: Is the Non-Profit Niche for Copywriting All It 's Cracked Up to Be? by: chrismarlow
Since 2003 I've helped many new copywriters select the niche that 's right for them, and those niches have been strong and varied.Nutraceuticals is big, and so is financial; technology is popular, as w
August 02 2007: Failed Agreements: What Copywriters Must Know About Negotiation by: chrismarlow
There are two financially ruinous negotiating tactics often made by beginning copywriters. An example of financially ruinous negotiating tactic #1 comes from a successful book author who is adding cop
July 31 2007: Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly by: chrismarlow
A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that
July 30 2007: How To Transition Into Copywriting By Moonlighting - Even If You Already Have A Full-Time Job by: chrismarlow
There 's a lot of overtly self-serving marketing taking place in the "new copywriter 's space" of the Internet, and I don't want to add to that. So permit me to give you my very considered perspective o
July 29 2007: How Important Is It For Copywriters To Have An Agency Quality Website? by: chrismarlow
Over the years, I've had several copywriters ask me how important it is to have an "agency quality" website. My answer is always the same: it 's very important if you are prospecting other than locally
July 23 2007: How Any Copywriter - Even a Beginner - Can Assemble and Present a Winning Portfolio by: chrismarlow
Every new copywriter starts with a "lightweight" portfolio, but there are ways to build it quickly. My own method was to write free for an organization in return for samples. In my case I wrote the pr
July 22 2007: Specialty Copywriting: How to Select the Right Niche Market for You by: chrismarlow
In times past, copywriters typically wrote for niches with a high need and heavy respect for copywriters. The obvious places to look for work were direct marketing agencies, corporate marcom (marketin
July 21 2007: How to Price a Job Correctly Even When You're Totally Stumped by: chrismarlow
For many copywriters, correctly pricing their work is a constant struggle. When it 's time to offer a price, a myriad of negative influences - both internal and external - descends upon them. Sometimes
July 20 2007: How to Stop Leaving Money on the Table and Get Paid Your Worth - Every Time! by: chrismarlow
In this Special Report you'll learn how to negotiate more effectively so you can add hundreds of dollars - or even thousands - to your income this year.Most freelancers hate to negotiate. Some are eve
July 19 2007: How to Get B2B Clients: A Primer for Copywriters by: chrismarlow
In more than 20 years of copywriting for both business-to-consumer (B2C) and business-to-business (B2B) clients, I have found mid-size and large B2B clients to be generally easier to work with, and mo
July 18 2007: How To Get 50% of Your Freelance Fee Up Front -And a Whole Lot More! by: chrismarlow
This is valuable content from my free online newsletter, the FREELANCER'S BUSINESS BULLETIN. In the April 2004 issue I shared with my subscribers the secret to getting at least 50% of your freelance f
July 17 2007: How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job! by: chrismarlow
It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you
July 12 2007: How to Easily Boost Your Productivity - and Your Income! by: chrismarlow
How disciplined are you?If you're like most freelancers, you love the "time freedom" of your lifestyle. No more punching a time clock or being chained to a desk. No more "hanging up quickly" when the
May 09 2007: Whats Wrong With Your Sales? Teach Yourself Copywriting With These Jaw Dropping Ad Copy Secrets by: IlluminaryMarketer
Here 's a really simple way... to turbo charge your ad copy production.This is one is the major things that a majority of internet and affiliate marketing from all ranks are missing today. Copy writing
April 12 2007: You Can Write Powerful Copy! by: licarticles
But how do you write this powerful copy (words which will sell your product), if you are not a copywriter?Here are some basic guidelines:Communicate directly to your readers, by writing as if you were
March 07 2007: Treat Your Writing As A Business by: rbanks721
Writing is more than just a creative process. It 's a business that can create a substantial income for you. First, however, you may need to change your entire mindset. The dream of almost any unpublis
March 04 2007: Cultivating Quality Clients With a Powerful Ezine by: chrismarlow
I want to share with you one solution to a marketing problem shared by three of my coaching students this month: how to create a powerful online newsletter, or ezine, for cultivating quality clients.I
March 01 2007: How to Build Your First Copywriting Portfolio by: chrismarlow
Last month I asked my readers to tell me what baffles them most about the business side of copywriting, and two readers said "getting started!" So that 's what I'll show you how to do here.It 's the old
January 08 2007: How Copywriters Can Cultivate Quality Clients By Creating Powerful Newsletters by: chrismarlow
I want to share with you the solution to a marketing problem recently expressed by three of my coaching students...and that is how to create a powerful online newsletter (ezine) for cultivating qualit
January 08 2007: Find Out Where The High-Paying Freelance Copywriting Jobs Are by: chrismarlow
Where The Money Is: For freelancers who are primarily interested in earning a very high income, it 's smart to look to industries that mail very large quantities. Industries that mail very large quanti
January 08 2007: What to NOT Name Your Freelance Copywriting Business by: chrismarlow
Many years ago when I first began freelancing, I struggled over what to name my copywriting business. The first name for my one-man shop was Chris Marlow and Associates. Although there were no associa
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Tags: Copywriting
