Copywriting Subcategories
Copywriting Articles
January 08 2007: Why Every Copywriter Needs Great Testimonials... And How To Get Them Quickly by: chrismarlow
A beginning copywriter recently asked the question, "How can my client quickly generate testimonials?" The answer is the same for her client as it is for us: You must develop them! I must confess that
January 08 2007: The Biggest Lie Potential Clients Will Tell A Copywriter by: chrismarlow
"Come down on price on this one and there'll be more work to come."This come-on is a favorite of potential new clients who either have no money, or are justifiably trying to keep costs down.Either way
January 08 2007: What Copywriters Can Do With Good Work That Was Never Used by: chrismarlow
Freelancers who are trying to build their portfolios occasionally asked me, "What can I do with good work that was never used?"The good news is, you should use it in your portfolio, if it 's work you'r
January 08 2007: One of the Fastest Ways to Gain New Copywriting Clients by: chrismarlow
Yes, it 's cold calling! As is often the case, the shortest way to success is the most distasteful. But I can tell you from personal experience that making that call (until you get enough clients), can
January 08 2007: Two of the Most Powerful Ways to Market Your Copywriting Services by: chrismarlow
I want to share with you the two most powerful marketing methods I've found for the copywriter. And they are (drum roll please)...direct mail and... networking!In my coaching program I have my student
January 08 2007: How Copywriters Can Bounce Back After a Client Messes Up a Direct Marketing Campaign by: chrismarlow
Recently a copywriter named Chris asked me what she should do when a direct marketing campaign fails. "How do you bounce back in your freelance business after a client royally screws up a DM campaign?
January 08 2007: How to Price a Job Correctly Even When You're Totally Stumped by: chrismarlow
For many copywriters, correctly pricing their work is a constant struggle. When it 's time to offer a price, a myriad of negative influences - both internal and external - descends upon them. Sometimes
January 08 2007: Where To Find the Best Copywriting Clients by: chrismarlow
In my life, I've had two freelance careers, one that limped along miserably for a number of years, and one that took off like a rocket after only three months of marketing. What happened in between wa
January 08 2007: How to Create Winning Concepts and Copy Every Time...Even When Faced With a Terrifying Job! by: chrismarlow
It doesn't matter how new you are to copywriting, or how old...the fact is, there will be times when you'd feel more confident with the brains, talent, and experience of a writing partner. Perhaps you
January 08 2007: How to Increase Your Copywriting Success by: chrismarlow
Take a look at your prospecting list, if you have one. Where did all those names come from? Most likely they're a hodge podge of names from a hodge podge of sources...with few added to your list solel
January 08 2007: Headlines Secrets That DOUBLE Your Response by: chrismarlow
If you want to "ramp up response" from your ad, consider revising the headline. Many business owners don't realize how critical the headline is to an ad 's success.Over the years, marketers have tested
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Tags: Copywriting
